(2012). Self-image congruence in consumer behavior. Journal of Business Research, 65(5), 685-691.Hosany, Samir and Martin, Drew (2012), "Self-image congruence in consumer behavior", Journal of Business Research, 65 (5), 685-691....
9 RegisterLog in Sign up with one click: Facebook Twitter Google Share on Facebook self-image Medical Wikipedia Related to self-image:self-concept self-im·age (sĕlf′ĭm′ĭj) n. The conception that one has of oneself, including an assessment of qualities and personal worth. ...
Self-image congruence in consumer behavior Self-image congruence helps explain and predict different facets of consumer behavior. To date, application of self-congruence theories to tourist post-tra... S Hosany,D Martin - 《Journal of Business Research》 被引量: 132发表: 2012年 Understanding the...
RegisterLog in Sign up with one click: Facebook Twitter Google Share on Facebook self-image (redirected fromself-images) Dictionary Related to self-images:Negative self image self-image (sĕlf′ĭm′ĭj) n. The conception that one has of oneself, including an assessment of qualities and ...
( 1987 ), “ Self‐concept and image congruence: some research and managerial implications ”, Journal of Consumer Marketing , Vol. 4 No. 1, pp. 13 ‐ 23 . [Abstract] []Onkvisit S, Shaw J (1987) Self-concept and image congruence: some research and managerial implication. J Consum ...
Undesired self-image congruence in a low-involvement product context The paper seeks to investigate the incremental value of a construct termed "undesired self-image congruence", and capture consumers' perceived closeness to... M Bosnjak,N Rudolph - 《European Journal of Marketing》 被引量: 67发表...
Self-Image Congruence: An Empirical Look at Consumer Behavior in Door-to-Door Sales!The current growth trend of direct sales shows it as a viable and profitable sales channel. In 2014, direct sales accounted for an estimated $34.5 billion in retail sales in the United States, a 5.5% ...
, Developments in Marketing Science: v. 1 (pp. 3-7). North Carolina: Academy of Science.Claiborne, C. B., & Sirgy, M. J. (1990). Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. In Dunlap, B. J., &...
Four self-image congruence models are popular in the consumer behavior literature. These are: actual self-congruity (the match between the product user image and consumer's actual self-image), ideal self-congruity (involving the consumer's ideal self-image), social self-congruity (involving the ...
Self-image congruence is recognized as an essential construct in explaining and predicting various aspects of consumer behavior. This study aims to analyze the impact of self-image congruity and restaurant evaluation on behavioral intention to return to the restaurant. This research will use a ...