A fundamental question involves the process of the formation of the self-concept. Several distinct qualities exist within the self-concept, and once the self-concept is established, these have a bearing upon the individual's behavior and his relationship with his objective, subjective, social, and...
those brands are preferred which matches with ones perceived self-image. Findings also confirmed that Self-Congruity (the perception about ones self) effects the consumers choice to prefer a particular brand (which matches to their perceived self) in the form of brand attitude which Self-Concept,...
Synonyms for congruence in Free Thesaurus. Antonyms for congruence. 23 synonyms for congruence: compatibility, accord, agreement, harmony, coincidence, correspondence, consistency, conformity, concurrence, congruity, accordance. What are synonyms for con
SELF-CONCEPT AND IMAGE CONGRUENCE: SOME RESEARCH AND MANAGERIAL IMPLICATIONS Careful research and analysis of the relevant factors affecting the self-concept and their effect on purchase behavior can make for more effective market ... S Onkvisit,J Shaw - 《Journal of Consumer Marketing》 被引量:...
Personality Development: In Rogers’ view, personality development is a lifelong process influenced by both the individual’s experiences of the self and the environment, focusing on the realization of one’s potentials and self-concept (Ismail & Tekke, 2015). ...
It notes that selfimage congruence models suggest that consumers seek brands that match one's personality. It states that product affirmation exerts more powerful effects on a consumer's emotions, personality, and product evaluations than products which verify or enhance one's self concept. It ...
Consumption in sociology is influenced by fundamental sources such as identity formation and group communication among members. These factors are closely related to the development of different lifestyles, personal identity, and self-concept (Haanpää,2007). An essential element of identity influencing...
Using a control-theory framework of self-regulation, this study investigated the influence of self-concept/organizational goal congruence on work-based att... DP Diddams - New York University. 被引量: 0发表: 1994年 An investigation of the impact of symbolic image congruence and functional-image ...
Self-Concept in Consumer Behavior: A Critical Review The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-con... SM Joseph - 《Journal of Consumer Research》 被引量: 3429发表: 1982年 Self-Concept ...
Self ConceptSelf EvaluationStudent CharacteristicsTestingTwo Year CollegesThe purpose of this study was to determine the relationship between the congruence of self and ideal-self utilizing a Q-sort and occupational choices made by potential four-year college students and potential junior college terminal...