必应词典为您提供self-congruency的释义,网络释义: 象徵型产品;会有自我的一致性;一致性;
Self-congruency as a cue in different advertising-processing contexts. Communication Research, v. 29, n. 5.Chang, Chingching (2002): Self-Congruency as a Cue in Different Advertising-Processing Contexts. In: Communication Research, 29, 503-536....
Objective To explore the status of self consistency and congruency of senior school students and its relationship with stressor. Methods A total of 322 students in two senior high schools were investigated by using Self- Consistency and Congruency Scale and Stressor questionnaire. Results ① 12. 73...
self-consistency and congruency between the impoverished medical college students and non-impoverished students;③ The scores of self-consistency and congruency of impoverished students showed no difference in gender,grades and family address.Conclusion The level of self consistency and congruency are high...
It is also shown that travelers prefer airline livery that is congruent with their situational self-image, depending on the travel occasion at hand. In fact, self-image congruency of design is approximately half of the variance in airline livery preference. Finally, results show that self-image ...
& Huang, J., 2015, `Computers in human behavior achieving self- congruency? Examining why individuals reconstruct their virtual identity in communities of interest established within social network platforms', Computers in Human Behavior 50, 465-475. https://doi.org/10.1016/j.chb.2015.04.027...
Our study aims to find the behavioral motivation behind students' increased use of ChatGPT. Design/methodology/approach We use PLS-SEM to analyze survey responses from 250 participants in a liberal arts university in the USA. Findings Students' self-congruency influences their attitude and behavioral...
Also, the congruency of actual self-image had greater influence on the purchase intention of virtual hedonic products. The purchase intention of symbolic products was found to be influenced by the congruency of actual self-image and real product image and by the congruency of ideal self-image ...
Country PersonalitySelf-CongruencyCOOIn face of increasingly diverse product offerings, consumers consider numerous extrinsic as well as intrinsic product features to make buying decisions. Personadoi:10.2139/ssrn.2972118Jahn, ReimoSocial Science Electronic Publishing...
ideal self-congruencybrand experiencehotel locationhotel staffrevisit intentionThe hotel industry has grown in India due to the changing lifestyle and spending habits of Indian consumers. This paper aims at developing a framework that explores the antecedents of revisit intention for branded hotels and ...