Consumer behaviourPurpose Co-creating consumers are often featured prominently in marketing communications for new co-created products. Previous research has only investigated the responses of non-participating consumers by describing co-creating consumers in text. This paper aims to examine consumer ...
Journal of Consumer Behaviour 15 (1): 15–27. https://doi.org/10.1002/cb.1527 Masschelein, Anneleen. 2002. "The Concept as Ghost: Conceptualization of the Uncanny in Late-Twentieth-Century Theory." Mosaic: A Journal for the Interdisciplinary Study of Literature 35 (1): 53–68. McCracken...
3). The control group used the app without access to this feature, serving as a baseline for assessing MAR's effect on consumer behaviour. The sample size was determined based on a power analysis using an online calculator, which indicated that a sample size of 26 participants per group ...
The second stage of the decision-making process, feeling, delves into the emotional connections consumers forge with products and brands. Voyer underscores the significance of emotions in shaping consumer behaviour, asserting, “positive emotions typically have positive impacts on spending and buying beha...
This study investigates how drag queen imagery in advertising and mainstream consumers’ tolerance towards homosexuality (i.e., drag queens) affect their attitudes towards the advertisement and brand in the context of beauty brand advertising. Based on t
As stated in previous research (Sarkar and Dey 2023), the rapid expansion of online sales has led to the development of new retail strategies. Indeed, to adapt to the ever-changing consumer behaviour, retail companies have developed besides traditional 'brick-and-mortar' stores, also different ...
Introduction to Consumer Psychology | Why Consumer Psychology is Future in Sales8 个讲座 •40 分钟 Introduction to Consumer Psychology | What Consumer Psychologists Do? 预览06:08 Explaining Consumer Behaviour and its Classifications | Consumer Psychology ...
Consumer behaviour has changed markedly in the past twelve months. Make sure you're prepared for these changes before you reopen your gym or studio.
(Koay & Cheah,2023). As stated in previous research (Sarkar and Dey2023), the rapid expansion of online sales has led to the development of new retail strategies. Indeed, to adapt to the ever-changing consumer behaviour, retail companies have developed besides traditional ‘brick-and-mortar’...
Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and purchase scented versions of common household products. However, the drivers of this consumer preference h