Self-concept as a significant determinant of brand choice and consumer buying behaviourThe need to predict consumer behavior outcomes is considered to be a very important issue for marketers. Today, one of the most popular psychological constructs in social sciences and marketing is the self-concept...
摘要: The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research....
Even two decades later since Self-Concept Clarity (SCC) first emerged in the psychology literature, this important concept has escaped the attention of consumer psychologists. Distinguished in the psychology literature from the concept of self-esteem, our study examines the role of SCC in selected ...
The aim of this paper is to explore self-concept, self-efficacy and perceived enjoyment in the consumption of games. The research question asks: How does self-concept, self-efficacy and perceived enjoyment affect game consumption behaviour? To explore these three core themes we interviewed 18 game...
This paper investigates the concept of internalized homophobia in both theory and research relating to lesbian and gay health. It offers a contemporary and... I R,Williamson - 《Health Education Research》 被引量: 260发表: 2000年 Gay male sexual assault survivors: The relations among internalized...
self-concept self-conception self-concern self-condemnation self-confessed self-confidence self-confident self-congratulation self-congratulatory Self-conjugate Self-conjugate triangle self-conscious self-consciously self-consciousness Self-considering Self-consistency ...
They tend to engage in more promotion-related activities and construct their self-concept and self-image in diverse ways (Higgins and Tory, 1997, Ruvio, 2008). Compared to weak brands, the consumer group associated with strong brands demonstrates a more consistent attitude towards the product ...
This confirms overall the role of self-congruence in consumer's choice and points to the need for further investigation of this concept in a cross-cultural context. 展开 关键词: image, product strategy, brands, consumer behaviour, national cultures ...
expanded individuals’ self-concept. Results The results of the experiment 1 Response time for different names. Full size image The results of the experiment 2 (ERP study) Behavioural data. The familiarity scores for one’s real name, one’s nickname, the famous name and an unfamiliar name ...
This paper showcases a concept of modeling for building a business model of consumer behavior. The model is developed by using modern technologies such as Geographic information system (GIS) and data mining. The modeling is done in several stages in an entity-relationship diagram, by including a...