Self-concept as a significant determinant of brand choice and consumer buying behaviourThe need to predict consumer behavior outcomes is considered to be a very important issue for marketers. Today, one of the most popular psychological constructs in social sciences and marketing is the self-concept...
Self Concept in Consumer Behaviour: A Critical Review I submit that we are too focused on individual-level happiness research at the expense of societal level QOL research. That is, societal QOL cannot be simply treated as the sum of the happiness of individual citizens. In making this asse....
Self-concept, product involvement and consumption occasions: Exploring fine wine consumer behaviour The of this paper is to examine the extent to which consumer self-concept (self-esteem) and product involvement influences the wine purchase decision at th... D Roe,J Bruwer - 《British Food Journa...
What Was Old Is New Again: The History of Nostalgia as a Buying Motive in Consumption Behavior Purpose – This paper investigates the history of nostalgia from the origin of the concept to itscontemporary use as a buying motive in consumption behavior.Design/methodology/approach – The literature...
Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior. Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations ...
As an increasingly mature way of shopping in China, live streaming shopping still faces the problems of high return rates and low repurchase rates. Based on the expectation confirmation theory, this study uses structural equation modeling (SEM) to explor
Previous research on antecedents of women’s self-objectification mainly focuses on situational factors whereas our study examined whether women’
The objectives of this article were twofold: (1) understand what motivates people to make money and how this impacts well-being and (2) explore whether it is possible to encourage the adoption of healthy reasons for making money. Using confirmatory factor analysis (n = 633), Study 1 fo...
All remaining hypotheses (H4, H5, H6, H7, H8, H9 and H10) are formulated based on the same concept and thematise perceived repair difficulty, past repair behaviour, and socio-demographic-factors. 2.1. Drivers related to environmental protection, economic considerations, and social acceptance ...
To address our research objectives, we draw on a concept called self-congruity (e.g., Sirgy, 1986; Sirgy, Johar, Samli, & Claiborne, 1991) and adopt an experimental research design involving 505 participants. Considering the scarcity of scholarly work on DVBs, our study aims to make two ...