摘要: The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research....
The need to predict consumer behavior outcomes is considered to be a very important issue for marketers. Today, one of the most popular psychological constructs in social sciences and marketing is the self-concept, as the total sum of ideas, thoughts and feelings through which individual can ...
The purpose of this study is to explore the effect of consumer self-concept clarity and materialism on consumers' self-brand connection and communal-brand connection as well as purchase intention in the context of ethnically matched, mismatched, or multi-ethnic advertising. The results showed that ...
Self-identity refers to stable and prominent aspects of one’s self-perception (e.g., ‘I think of myself as a green consumer’; Sparks & Shepherd, 1992). Researchers have added the concept of self-identity to the theory of planned behaviour in studies that explain organic food consumption...
Purpose – Many have applied the concept of congruence or fit in the context of person-organization, person-environment and person-person relationships and interactions. However, despite the significance of customer-employee interactions and relations in a services context, no research has investigated ...
As an increasingly mature way of shopping in China, live streaming shopping still faces the problems of high return rates and low repurchase rates. Based on the expectation confirmation theory, this study uses structural equation modeling (SEM) to explor
To further explore the extent of this differentiation, some prior literature has focused on the extent to which ‘self’ and ‘other’ perspectives are processed automatically, with results suggesting that the very presence of a secondary agent (the ‘other’) can influence the behaviour of an in...
Very wealthy people influence political and societal processes by wielding their economic power through foundations, lobbying groups, media campaigns, as investors and employers. Because personality shapes goals, attitudes, and behaviour, it is important
The goal of the present study is to examine the cognitive/affective physiological correlates of passenger travel experience in autonomously driven transportation systems. We investigated the social acceptance and cognitive aspects of self-driving technology by measuring physiological responses in real-world ...
The present study examined whether individuals experienced the same cognitive advantage for online self-relevant information (nickname) as that experienced for information encountered in real life (real name) through two experiments at both the behaviour