系统标签: consumer permission prohibited behavior critical concept Reproducedwithpermissionofthecopyrightowner.Furtherreproductionprohibitedwithoutpermission. Self-ConceptinConsumerBehavior:ACriticalReview JOSEPHSIRGYM JournalofConsumerResearch(pre-1986);Dec1982;9,3;ABI/INFORMGlobal pg.287 Reproducedwithpermissionof...
RN Bolton,JH Drew - 《Journal of Consumer Research》 被引量: 4232发表: 1991年 Self-Concept in Consumer Behavior: A Critical Review Self-Concept in Consumer Behavior: A Critical Review | Journal of Consumer Research | Oxford AcademicConsumer behaviorThe self-concept literature in consumer ... S...
消费者自我概念对消费行为的影响(Theinfluenceconsumerself-conceptconsumerbehavior)[Abstract]self-conceptplaysimportantrolemarketing.Selfconceptconsumeractivitiespotentiallystableformprofoundimpactconsumerbehavior.selfconceptstructurefurtherstudybrandpersonalityconsumerbehavior,soformulatemarketingstrategymorescientifically.Keywords:se...
Self-Concept Clarity: Exploring its Role in Consumer Behavior. Journal of Economic Psychology Vol. 46, 98-110.Mittal, B. (2015), "Self-concept clarity: exploring its role in consumer behavior", Journal of Economic Psychology, Vol. 46, pp. 98-110....
Even two decades later since Self-Concept Clarity (SCC) first emerged in the psychology literature, this important concept has escaped the attention of consumer psychologists. Distinguished in the psychology literature from the concept of self-esteem, our study examines the role of SCC in selected ...
This paper examines the influence of self-construal on the effectiveness of warm/competent advertising appeals on consumer-brand identification and purchase intention, its underlying mechanism and boundary conditions. Specifically, we propose that a warm (competent) advertising appeal should enhance consumer...
self-repair.Second,researchers measure or manipulate (prime)a particular aspect of self-identity or a particular identity-related goal to examine the effect on subsequent consumer behavior.Taken altogether,the papers in this collection provide us with a more nuanced understanding of consumer behavior ...
Self-Concept Motivation as Mediator Between Self-Image Congruence and Attitude/Intention Four self-image congruence models are popular in the consumer behavior literature. These are: actual self-congruity (the match between the product user ima... MJ Sirgy,JS Johar,CB Claiborne 被引量: 6发表: 20...
Self-concept, despite its marketing relevance, has been overshadowed by other psychological concepts. The self-concept is, however, significant and relevant to the study of consumer behavior because many purchases made by consumers are directly influenced by the image an individual has of himself. A...
Self-concept is developed through interactions with one's family, community, society, and culture. But a self concept established early on regarding, for example, one's academic acumen and ability, can contribute to a healthy self-esteem. If a child grows up in an environment that is uncondit...