Consumer behaviorThe self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research....
Self-ConceptinConsumerBehavior:ACriticalReview JOSEPHSIRGYM JournalofConsumerResearch(pre-1986);Dec1982;9,3;ABI/INFORMGlobal pg.287 Reproducedwithpermissionofthecopyrightowner.Furtherreproductionprohibitedwithoutpermission. Reproducedwithpermissionofthecopyrightowner.Furtherreproductionprohibitedwithoutpermission. ...
In this sense, if consumers’ sport self-concept is influenced when interacting with employees of sport organizations, then sport organizations may create shared value by encouraging sport participation and simultaneously drive sales of its products among consumers. Research Context Because CSV research ...
self-repair.Second,researchers measure or manipulate (prime)a particular aspect of self-identity or a particular identity-related goal to examine the effect on subsequent consumer behavior.Taken altogether,the papers in this collection provide us with a more nuanced understanding of consumer behavior ...
Sirgy MJ: Self-concept in consumer behavior: a critical review. Journal of Consumer Research. 1982, 9 (3): 287-300. Google Scholar Sladek M, Engeln R, Miller S: Development and validation of the Male Body Talk Scale: a psychometric investigation. Body Image. 2014, 11 (3): 233-244....
This chapter reviewsReview the major theories on self-conceptSelf-concept and brand personalityBrand personality in the luxury consumptionLuxury consumption context. The self-concept is the cognitive or thinking aspect
1.The results showed that:①Consumer self-conceptof college student contained social-concept, traditional-concept, course-self and fashion-self.消费者自我概念是消费者行为研究的核心内容之一,是影响消费行为的重要因素。 英文短句/例句 1.Study on the Self-concept Model of Male Consumer;男性消费者自我概念...
The effectiveness of assertive advertising in the travel and hospitality industry remains unclear, despite its prevalence. This study investigates the role of customers' self-concept clarity (SCC) and brand perception in their response to assertive ads across various contexts, including hotels, restaurant...
define a consumer’s self-concept. McCracken’s (1988) model of meaning transfer asserts that such meaning orig- inates in the culturally constituted world, moving into goods via the fashion system, word of mouth, reference groups,
an explanation of how the output was obtained in correlation with the methodologies and model input. This paper showcases a concept of modeling for building a business model of consumer behavior. The model is developed by using modern technologies such as Geographic information system (GIS) and ...