topics related to the concept of home in consumer behavior which include the fundamental nature of technology to the meaning of home, global brands and the constellations of spaces, objects and identity practices that shape the roles of certain particular consumption objects in the performance of ...
消费者自我概念对消费行为的影响(Theinfluenceconsumerself-conceptconsumerbehavior)[Abstract]self-conceptplaysimportantrolemarketing.Selfconceptconsumeractivitiespotentiallystableformprofoundimpactconsumerbehavior.selfconceptstructurefurtherstudybrandpersonalityconsumerbehavior,soformulatemarketingstrategymorescientifically.Keywords:se...
Of recent interest in consumer behavior research is the consumer's use of owned possessions to develop and maintain self-concept. This study presents a measure of a central concept in this area--attachment. A conceptual definition of the construct is proposed and is related to social-cognitive ...
Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection The concurrent effects of customer predispositions, customer engagement behaviour (CEB) and self-brand connections (SBC) on loyalty are less understood. Th... AN Kini,B Savitha,IT ...
Social marketers play a pivotal role in influencing consumer's food choices, which ultimately contribute to healthier societies. In 2005, approximately 1.6 billion people worldwide, and 50% of the South African population, were classified as overweight. These numbers are escalating together with health...
creation intentions on SEPs. Creating such a model would clarify the role of the ethical perceptions of consumers towards SEPs and would thus offer a platform for further studies. Related to this, although research has extensively advanced our understanding of the concept of co-creation in the ...
P Consumer buying behavior is known also as consumer decision making is the process by which individuals search for, select, purchase, use, and dispose of goods and services to satisfy require needs. This study has been designed to answer main question about the role of social media advertising...
Day,Ellen - 《Journal of Consumer Marketing》 被引量: 77发表: 1989年 Customers' emotional and coping responses to service failures: The role of self-congruence Because service failures are inevitable, marketing researchers have devoted considerable attention to the negative consequences of service failu...
Our study contributes to the literature on marketing and sustainable consumption in several meaningful ways. First, it offers new insights into incentivizing sustainable consumer behavior by examining the role of customer involvement in CS activities as a form of two-way communication. We thereby move...
2023 4(1) 13–27 Contents lists available at ScienceDirect Regional Sustainability journal homepage: www.keaipublishing.com/en/journals/regional-sustainability Full Length Article Students' sustainability consciousness with the three dimensions of sustainability: Does the locus of control play a role? Dur...