The purchase of products for their symbolic and social value rather than for their inherent utility is now widely recognised as a significant determinant of consumer behaviour (Mason, 1992). With changes in industry trends, gaps in knowledge are created. Thus, it is important to examine luxury ...
Consumers, along with businesses, are the driving force of the economy. When they spend, businesses reap the profit and consumers get a quality product or service that will in some way enhance their lives. Consumers play an important role in society from
Understanding human behaviour is important to conceive why people make certain decisions and why other people do not make decisions at all. Requirements, needs, and safety are guiding principles for the development process. The process of human-centred development makes it possible to describe the ...
As the COVID-19 pandemic has accelerated the shift towards mobile Internet while decreasing traditional, non-mobile Internet usage, understanding the implications of this trend on individuals’ subjective well-being has become particularly crucial. While the distinction in connectivity is evident, the sp...
role of brandsbrand communicationDepending on whether the economics, strategy, marketing or consumer behaviour literature is consulted, a variety of roles can be identified that brands are expected to play. In view of the increasingly hostile environment brands face, we sought to verify the ...
Purpose – This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the effects of sponsorships on brand affect a... R Lee,M Mazodier - 《European Journal of Marketing》 被引量: 7发表: 2015年 Determinants of online community members' behaviour in the...
“We’re helping customers explore video games from classic collections to new releases, plus everything they need to play them—all with the convenience and fast shipping they’ve come to expect from Amazon,” said Steve Downer, VP of Consumer Electronics at Amazon. Prime Gaming delivers incred...
In addition, the majority of the antecedents are found to be associated with their respective types of trust. Research limitations/implications – The research extends the theory of reasoned action and prior research to discuss four types of consumer trust, as well as their respective antecedents ...
Marketing research defines customer purchase as a consumer’s will to pay for an item in the future and intention to pay refers to an indication of a customer’s attitude toward that product (Al Mamun et al., Citation2023). The present study adopts the concept of purchase intention in game...
Quality of care can be evaluated in two ways. On the demand side, it is a question of perceived quality (or subjective quality): the consumer's assessment of the relative quality of different health care providers. On the supply side, the approach is normative (objective quality): the healt...