investigacion, investigacion de mercados, comportamiento del consumidor, consumer behaviour, market research, etude de marche, research, comportement des consommateurs, rechercheThe importance of signs and symbols has been widely recognized, but only a handful of consumer researchers hav...
Cyber Monday got off to a strong start by successfully tapping into consumer psychology and behaviour. Since then, web access has improved greatly, making it possible to purchase from the comfort of your home. Demand for Cyber Monday has also continued to grow. When is Cyber Monday? Cyber Mon...
Growth in online impulsive buying and digital advertising have drawn the attention of researchers in developed countries, but it is still in its early stages, especially in China. China is positioned to overtake the world as the nation with the highest v
This paper examines the significance of an individual’s financial self-efficacy in explaining their personal finance behaviour, through the application of a psychometric instrument. Using a 2013 survey of Australian women, financial self-efficacy emerges as one of the strongest predictors of the type...
individuals’ internal processes, and their online impulsive buying behavior, contributing to the advancement of knowledge in the field of consumer behavior and marketing research. Thus, the present study extends the usage of the S-O-R framework in the setting of advertising values while studying a...
The vernacular names referred to the shape of the mound, time of swarming (nuptial flight) or to termites' behaviour, colour or dangerousness. In Burundi (Hutu) a difference was made between the ter- mites that can be eaten, 'Iswa', and the termites 'Umuswa' that destroy wood and ...
(2022) believed that the perception of government policy is a significant factor influencing consumer adoption of the eCNY. Government policies frequently foreshadow future trends or support areas, such as tax incentives and subsidies. Typically, users focus on policies related to emerging technologies....
Episodes of Palaeolithic cannibalism have frequently been defined as ‘nutritional’ in nature, but with little empirical evidence to assess their dietary significance. This paper presents a nutritional template that offers a proxy calorie value for the human body. When applied to the Palaeolithic recor...
(1989) The significance of spatial dependencies in small area income determination models, Reg. Studies 23, 000–00. This paper uses a logit model of consumer spatial behaviour to derive some measures of the degree of economic support provided by the local area non-resident community to their ...
What matters is that the basic human-centred concept justifies the phenomenon of secularism and directly contributes to the rapid formation and healthy development of a secular orientation of behaviour that is significant and common to members of Chinese society. In the final analysis, the basic huma...