interest motivates consumers to prefer novelty; (3) demonstrate that interest accounts for previously explained boundary conditions of the familiarity–liking effect; and (4) provide insights to explain previous conflicting findings in the field of innovation, advertising, and consumer psychology research....
Audit judgment and self-regulation: the implications of regulatory focus theory and regulatory fit in audit The concept of regulatory fit has been applied by researchers in the field of consumer behaviour to study the effect of regulatory fit on the persuasiveness of advocacy messages (e.g., Aven...
aObjects of desire: Consumer behaviour in shopping centre choices 欲望对象: 消费者行为在购物中心选择[translate] athreshold, high slope efficiency and high signal-to-ASE- 门限,高倾斜效率和高信号对ASE[translate] aResponse Surface Models 反应表面模型[translate] ...
“With all of the recent changes in consumer behaviour, advertisers need to be able to reach audiences across more channels, whether they are watching television, listening to their favourite music or podcast, or waiting for that much-anticipated package on their doorstep,” Tsukamoto ...
Study of consumer clothing behaviour and its relevance to the successful fashion product development Previous research highlighted consumer dissatisfaction with fashion clothing products on offer. There is a lack of information about real consumers needs due to the industry standards of beauty and behaviour...
Agencies never lead but follow (reluctantly) consumer behaviour. Controversial? Of course, but big productions mean big revenue and awards often measure visual impact rather than business effectiveness. TV ads still have a place but they are generic and cater for a mass audience. Given all the ...
The rule of law is an elusive concept, and its fluidity lends itself to multiple interpretations. Different accounts connect various core elements—‘desiderata’—under this universally recognised concept. However, there is a consensus (albeit...
Packaging waste statistics, producer motivations and consumer behaviour Environmental Protection Agency (2021) Google Scholar Caźon et al., 2017 P. Caźon, G. Valazquez, J.A. Ramírez, M. Vaźquez Polysaccharide-based films and coatings for food packaging: A review Food Hydrocolloids, 68 ...
Research shows that designing campaigns to target the values held by a specific audience is an effective way to alter their behaviour. However, many demand reduction campaigns are grounded in the perspective of Western morality. This is problematic when the recipients of these campaigns frequently ...
(1) assess brand credibility on the basis of consumer PBG and perceived brand localness (PBL) across two countries (Germany and South Korea), and (2) examine the role of three moderators (perceived country of origin, category social signaling value, and category cultural grounding). The ...