THE CASE OF POLAND THE ROLE OF MARKETING IN THE LIGHT OF CONSUMER BEHAVIOUR CHANGES IN THE ECONOMIC DOWNTURN: THE CASE OF POLANDTHE ROLE OF MARKETING IN THE LIGHT OF CONSUMER BEHAVIOUR CHANGES IN THE ECONOMIC DOWNTURN: THE CASE OF POLANDdoi:10.5848/APBJ.2010.00059...
Industrial marketingConsumer behaviourPurchasingMarketing strategyExamines the role of service in influencing buying behaviour, basing its results on research carried out into the marketing of industrial raw materials. Defines Service and sets this within a conceptual theoretical framework. Attempts to ...
This paper analyses the role of previous experience and marketing policy in explaining consumer behavior towards Private labels (PLs) in expansion and crisis. In order to do this, several multinomial logit (MNL) models using purchase records from scanner data in two categories (butter and yoghurt)...
Marketing policyCrisisExpansionThis paper analyses the role of previous experience and marketing policy in explaining consumer behavior towards Private labels (PLs) in expansion and crisis. In order to do this, several multinomial logit (MNL) models using purchase records from scanner data in two ...
Role of Consumers in Branding - Gone are the days when companies could rely solely on their marketing department to create and communicate brand meaning to consumers. Today, consumers are increasingly playing an active role in shaping the meaning of bran
Consumer behaviourStatusSupply and demandStates that status and prestige considerations play a significant part in shopping preferences for products, which, ... Mason,Roger - 《European Journal of Marketing》 被引量: 226发表: 1993年 Consumer behaviour in the food service industry: a review This art...
(2011). The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and ... E Penz,MK Hogg - 《European Journal of Marketing》 被引量: 86发表: 2011年 The role of mixed emotions in consumer behaviour: Investigati...
The role of country image in consumer choice behaviour is examined. Based on a previous view of country image as a "halo", four hypotheses are developed and tested as to (1) the role of country image in consumers' attitudes towards a brand, (2) its role in purchase intentions, (3) it...
We adopt this definition, and only refer to promotions in which the amount given to a charity by a firm is somehow tied to the purchase behaviour of consumers. Previous studies of cause-related marketing (CRM) have demonstrated that it can impact consumer choice, and that price and quality ...
Our central research question asks, Is influencer marketing effectiveness (attitude and behavioral intentions) based on the congruence of the three elements of this marketing relationship (consumer–influencer–product)? To answer this question, we take a composite view and consider fit along each path...