Consumer Behavior:It is termed as the study of the human characteristics in the selection, purchasing, utilization and consumption of goods, services, ideas or experiences to fulfill the needs and desires by individuals, groups and organizations....
Importance of Consumer Oriented Marketing As today the market is characterized by a number of products, a variety of diverse customers and stiff competition. In such a scenario, marketing with consumer in mind has become a necessity. Marketing managers are shifting their focus from selling a p...
Vincent-Wayne Mitchell,,Greg Harris.The importance of consumers’perceived risk in retail strategy.European Journal of Marketing. 2005Mitchell Vincent-Wayne & Harris Greg (2005). The Importance of Consumers Perceived Risk in Retail Strategy. European Journal of Marketing, 39(7/8), 821-837...
Marketing is the most envied position because of the huge incentives they earn once the deals are closed but do we ever realize how much efforts actually go in convincing people and also influencing their behaviour and thought process?Convincing clients is no cake-walk as it seems and one ...
today’s competitive business landscape, effective marketing management plays a pivotal role in the success and growth of businesses. With ever-increasing globalisation and rapidly evolving consumer behaviour, businesses need to learn the role and importance of marketing strategies to stay ahead of the ...
Importance of Consumer Behavior It is essential for the marketer to study the behavior of the consumers in order to make better strategic marketing decisions. If the marketer has complete knowledge about the consumer’s likings or disliking, then he can predict the response of the potential custome...
It varies from individual to individual and marketing companies are trying to explore this consumer behaviour by providing great consumer experience in the services they are providing. Examples of Hedonic Consumption1. It depends on wants of individuals which they consume after satisfying basic needs....
Any firm practising marketing in the proper sense has to identify correctly the needs of the consumer, translate the needs into suitable products and services, deliver those products and services to the total satisfaction of the consumer and through the process generate profits for the firm. ...
The influence of public opinion is not restricted to politics and elections. It is a powerful force in many other spheres, such asculture, fashion, literature and the arts, consumer spending, and marketing andpublic relations. Theoretical and practical conceptions ...
The impact of in-store marketing stimuli on impulse buying behavior and post-purchase evaluation: a study of self-selected mass color cosmetics in Bangkok Impulse buying plays an essential role in consumer buying behavior as nearly ninety percent of consumers at least occasionally engage in impulse ...