The result is a flowmoderated, TCE explanation of web consumer transaction outcomes. This paper contributes to the marketing and e-commerce literature by conceptually integrating and furthering the knowledge base in consumer transaction behaviour in web retailing and advancing a propositional framework ...
marketingconsumerbehaviourebertstarkegriffin Business,SixthCanadianEdition,byGriffin,Ebert,andStarkeCopyright©2008PearsonEducationCanadaCHAPTER15UnderstandingMarketingProcessesandConsumerBehaviourBusiness,SixthCanadianEdition,byGriffin,Ebert,andStarkeCopyright©2008PearsonEducationCanada15-2LearningObjectivesExplaintheconceptof...
There is growing evidence that some consumers choose not to engage with social media marketing content and that the depth of consumer engagement varies across different social media. However, there is a lack of empirical research on contextual factors that may contribute to such differences. More...
A number of the environmental problems threatening our habitat are to a greater or lesser extent caused by present consumer lifestyles. More sustainable lifestyles cannot be obtained without marked changes in consumer attitudes and consumer behaviour. To arrive at a synthesis of what is known, and ...
Several researchers have highlighted the demand for the measurement of emotion to go beyond self-reported measurements and have called for collaboration with other research fields to advance consumer behaviour research in the study of emotion. This research collaborates with researchers in the field of...
To understand consumers’ behavioral intentions when they encounter product recommendations from fashion influencers on Instagram, this study addresses the congruence among the three inherent contributors to any influencer marketing campaign: the influencer, the consumer (or follower), and the sponsored ...
A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies Marketing is grounded on the premise that a business's communications can influence public perceptions about the business and its offerings. By extension, both perceptions and attitudes ar...
mix产品组合Product mix市场环境分析Market environmental analysis定性分析Qualitative analysis定价策略Pricing mix定量分析Quantitative analysis市场细分Market segmentation 分销渠道Place 消费者行为分析Consumer buying behaviour analysis市场策略Marketing strategies促销组合Promotion mixVANESSA CHEN, SCHOOL OF FOREIGN LANGUAGES ...
It is argued that the theory is particularly useful for understanding personal values as the basis of tourist behaviour.关键词:behaviour consumer behaviour economic theory market research marketing social values tourism tourism research visitor behaviour ...
marketingGamificationIntrinsicmotivationBehaviourmaintenanceSelf-determinationtheoryPurpose In Australia and many other nations the prevalence of overweight and obesity is increasing, while physical activity declines. This paper investigates the effect of gamification on consumers' motivation and behaviour to engage...