The modern marketing concept is consumer-oriented. To give a realistic implementation to this concept, a study of consumer behaviour is imperative. More specifically, a study of consumer behaviour is a must for developing an ideal marketing-mix; which is the cornerstone of the concept of mar...
Marketing mixMarketing strategyProduct strategyPromotionSymbolismNotes how many products are purchased due to their symbolicsignificance to important reference groups. Discusses the concept ofsymbolic interactionism and considers this with regard toconsumerbehaviour. Suggests that marketing practitioners can ...
The paper is based on the premise that marketing should not be analyzed without the general economic situation context. It analyzes how companies' motivation to expand marketing activities may decrease when consumers change their market behaviour in the economic downturn. The main purposeof the paper...
Are there any economic models of consumer behavior that incorporate insights from marketing? What is the significance of studying the indifference curve approach of consumer behavior? What is an externality, in economics? Explain the ten principles of economics. How can they be applied to consumer ...
According to it, human behaviour is influenced by internal psychological intention and external situational factors related to social interaction. Increasing wealth of social factors may promote or inhibit willingness to engage in certain behaviors2. The theory emphasizes that psychological intention is the...
2.The Characteristics and Marketing Significance of the Chinese Consumers in Internet;中国因特网消费者行为特征与营销意义 3.The Market Segmentation Research on Consumers Behavioral Character of China s Commercial Bank;我国商业银行消费者行为特征的市场区隔研究 4.Marketing Strategics & Consumer Behaviour Cha...
More recently, consumer law scholars have begun to draw on emerging scholarship from behavioural economists (such as Howells,2005; Shafir et al.,2008; Sovern,2006; Trzaskowski,2011) who seek to explain consumer behaviour which is often irrational, even when provided with the necessary information...
Behaviour of Insurance Market Entities in the Light of Behavioural Economics Theory In economics, it is traditionally assumed that people make all decisions based on the concept of the so-called homo economicusFootnote 6 (Solek, 2010). The consequences of economic decisions are traditionally assessed...
Marketing research has typically focused on the specific characteristics of lying that relate to the consumption experience. Drawing on impression management theory, Sengupta et al. (2002) investigated lying in the context of how much the consumer paid for a product. In a scenario-based experiment,...
So it has got an important role in ascending ... F Ghouchani,SH Hashemnia,R Eghbal 被引量: 0发表: 2013年 An Analytical Study of Effects of Social Media Marketing on Consumer Behaviour the marketing field has displayed the domination of digital technology and social media in consumer market...