Buying behaviour of consumers for food products in an emerging economy. British Food Journal, 2010; 112(2), 109-124.Ali, J., Kapoor, S. & Moorthy, J. (2010). Buying behaviour of consumers for food products in an emerging economy. Retrieved from: http:// www. emeraldinsight. com/ ...
A customer’s buying behaviour is largely governed by the needs, preferences, and tastes of the consumers for whom the product/service is ultimately purchased. Numerous patterns influence the buying behaviour of the customers: Place or the Location of Purchase:Lot of customers prefer to purchase th...
THE EFFECTIVENESS OF POINT OF SALES (POS) DISPLAYS IN THE BUYING BEHAVIOUR OF CONSUMERS - A STUDYIn the present scenario of the competitive market, companies are competing to maximize their market share by penetrating existing market. Marketing communication is therefore a ve...
Buying behaviour of consumers for food products in an emerging economy Purpose - The purpose of this paper is to develop a marketing strategy for a modern food/grocery market based on consumer preferences and . Design/methodol... J Ali,S Kapoor,J Moorthy - 《British Food Journal》 被引量:...
Increasing the estimation of the purchasing function is rising. The buying role has become much more dynamic and to often the buyers increase in professionalism, skill and the ability is not matched by the marketer. As the potentiality of the rural market is recognized by the most of the ...
Buying Behaviour消费者购买行为(英文版) - 图文 - 百度文库 What Influences Purchasing What Influences Purchasing As we discussed the decision-making process for consumers is anything but straight As we discussed the decision-making process for consumers is...
Marketing Implications: Marketers may conduct research that will gauge consumers’ level of knowledge regarding their product. As we will see below, it is likely that other factors influencing consumer behaviour are in large part shaped by what is known about a product. Thus, developing methods (...
Marketing Implications: Marketers may conduct research that will gauge consumers’ level of knowledge regarding their product. As we will see below, it is likely that other factors influencing consumer behaviour are in large part shaped by what is known about a product. Thus, developing methods (...
Market research on the buying behaviour of sub-groups of the population is used to match products to consumers. The collection and storage of data(especially without the knowledge of the consumer) and the ( ) targeting of advertising to the home may be perceived as an invasion of privacy. A...
In fact whenever we make a decision, we often have some degree of cognitive dissonance). In consumer behaviour, cognitive dissonance is basically regarded as a phenomenon occurring in the post- purchase stage, after the purchase is over and consumers face the actual performance of the product ...