Buying behaviour of consumers for food products in an emerging economy. British Food Journal, 112 (2):109-124.Ali, J., Kapoor, S., & Moorthy, J. (2010). Buying behaviour of consumers for food products in an emerging economy. British Food Journal, 112(2), 109-124. http://dx.doi....
Customer Buying Behaviour and PatternsA customer’s buying behaviour is largely governed by the needs, preferences, and tastes of the consumers for whom the product/service is ultimately purchased. Numerous patterns influence the buying behaviour of the customers:...
Buying behaviour of consumers for food products in an emerging economy Purpose - The purpose of this paper is to develop a marketing strategy for a modern food/grocery market based on consumer preferences and . Design/methodol... J Ali,S Kapoor,J Moorthy - 《British Food Journal》 被引量:...
THE EFFECTIVENESS OF POINT OF SALES (POS) DISPLAYS IN THE BUYING BEHAVIOUR OF CONSUMERS - A STUDYIn the present scenario of the competitive market, companies are competing to maximize their market share by penetrating existing market. Marketing communication is therefore a ve...
In a survey of 615 Belgians, the knowledge, beliefs, attitudes and buying behaviour of consumers with respect to fair-trade issues was studied and related to their value system. Four value-related categories of consumers were identified: value-conscious consumers, ascetic idealists, hedonic self-se...
Increasing the estimation of the purchasing function is rising. The buying role has become much more dynamic and to often the buyers increase in professionalism, skill and the ability is not matched by the marketer. As the potentiality of the rural market is recognized by the most of the ...
Buying Behaviour消费者购买行为(英文版) - 图文 - 百度文库 What Influences Purchasing What Influences Purchasing As we discussed the decision-making process for consumers is anything but straight As we discussed the decision-making process for consumers is...
Marketing Implications: Marketers may conduct research that will gauge consumers’ level of knowledge regarding their product. As we will see below, it is likely that other factors influencing consumer behaviour are in large part shaped by what is known about a product. Thus, developing methods (...
Marketing Implications: Marketers may conduct research that will gauge consumers’ level of knowledge regarding their product. As we will see below, it is likely that other factors influencing consumer behaviour are in large part shaped by what is known about a product. Thus, developing methods (...
The Impact of Celebrity Advertisement and Endorsement on the Buying Behaviour of Consumers, Brand Image and Brand Positioning of Coca Cola in London, Unite... The Impact of Celebrity Advertisement and Endorsement on the Buying Behaviour of Consumers, Brand Image and Brand Positioning of Coca Cola ...