摘要: The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research....
CONSUMER researchThe conceptualization of self‐congruity is more than five decades old. However, the research on its effect on consumer behaviour is still evolving, ensuing the literature developed being fragmented and dispersed. This concern state‐of‐art summarization of the literature to consolidate...
Self-image, product image and their combination, self-congruity, are important concepts in consumer behaviour. They have been hypothesised and found to affect significantly product choice and purchase intention. In this study, two samples from contrasting cultural backgrounds are compared in relation to...
S Hegner - Self-Concept and Consumer Behaviour - A Meta-Analysis 被引量: 7发表: 2008年 Mastectomy and sexual identity: the reconstruction of self-image Maldonado R. R Maldonado - 《Trends in Health Care Law & Ethics》 被引量: 8发表: 1995年 Identity Development and Self-Concept This chapte...
An in-depth thematic analysis is presented of 32 interviews, which examined commonsense definitions of impulsive and planned buying, characteristics of typical impulse buy episodes, motivations for impulsive buying, issues of self-image and self-presentation, and regret. Ten interviews each were conducte...
When people see a life-sized virtual body (VB) from first person perspective in virtual reality they are likely to have the perceptual illusion that it is their body. Additionally such virtual embodiment can lead to changes in perception, implicit attitudes and behaviour based on attributes of th...
THE ROLE OF MULTIPLE CONSUMPTION VALUES IN CONSUMER COOPERATIVE PATRONAGE: AN APPLICATION OF THE THEORY OF MARKET CHOICE BEHAVIOR Specific functional economic values and ideological social values appear to play important roles in shaping individuals' retail food buying behavior. Of sp... JE Finch,CM ...
However, less attention has been given to understand the reasons behind this changing consumer behaviour in India. Thus, this study aims to understand the role of branded fashion accessories in self-image enhancement of India's youth. For this purpose, semi structured in-depth interviews were ...
Very wealthy people influence political and societal processes by wielding their economic power through foundations, lobbying groups, media campaigns, as investors and employers. Because personality shapes goals, attitudes, and behaviour, it is important
The present study examined whether individuals experienced the same cognitive advantage for online self-relevant information (nickname) as that experienced for information encountered in real life (real name) through two experiments at both the behaviour