(2012). Self-image congruence in consumer behavior. Journal of Business Research, 65(5), 685-691.Hosany, Samir and Martin, Drew (2012), "Self-image congruence in consumer behavior", Journal of Business Research, 65 (5), 685-691....
RegisterLog in Sign up with one click: Facebook Twitter Google Share on Facebook self-image Medical Wikipedia Related to self-image:self-concept self-im·age (sĕlf′ĭm′ĭj) n. The conception that one has of oneself, including an assessment of qualities and personal worth. ...
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Self-image congruence in consumer behavior Self-image congruence helps explain and predict different facets of consumer behavior. To date, application of self-congruence theories to tourist post-tra... S Hosany,D Martin - 《Journal of Business Research》 被引量: 132发表: 2012年 Understanding the...
Assessing the predictive validity of two methods of measuring self-image congruence M.J. Sirgy, C. Su Destination image, self-congruity, and travel behavior: Toward an integrative model 10.1177/004728750003800402 Google Scholar Spector and Brannick, 2011 ...
Shaw (1987) “Self-concept and image congruence: Some research and managerial implications”, Journal of Consumer Marketing , 4(1), 13–23.Onkvisit, S., & Shaw, J. (1987). Self-concept and image congruence: Some research and managerial implications. Journal of Consumer Marketing, 4 (1)...
Four self-image congruence models are popular in the consumer behavior literature. These are: actual self-congruity (the match between the product user ima... MJ Sirgy,JS Johar,CB Claiborne 被引量: 6发表: 2015年 Does this fit my style? The role of self-congruity in young women's repurcha...
The purpose of the paper is 10 test a model dea1ing with direc1 and indireet effects of self-image congruence on brand loyalty. The model posits that self-... Kressman,Sirgy,Herrmann 被引量: 84发表: 2006年 Purchase Motivation as a Function of Self-Congruity and Functional Congruity: A ...
Undesired self-image congruence in a low-involvement product context The paper seeks to investigate the incremental value of a construct termed "undesired self-image congruence", and capture consumers' perceived closeness to... M Bosnjak,N Rudolph - 《European Journal of Marketing》 被引量: 67发表...
The purpose of the paper is 10 test a model dea1ing with direc1 and indireet effects of self-image congruence on brand loyalty. The model posits that self-... Kressman,Sirgy,Herrmann 被引量: 84发表: 2006年 Green consumer behavior: being good or seeming good? Purpose: This paper aims ...