Self congruityReference groupsConsumer behaviorThe decision to buy certain products and brands depends on a number of factors; some social, and some personal. In this report, we explore the potential relationship between self-image, reference group influence, and consumer behaviour....
Self-Concept and Consumer Behaviour - A Meta-Analysis Lots of studies have examined the relationship between consumer purchase decisions as a function of the match between the consumer?s self-image and perc... S Hegner - Self-Concept and Consumer Behaviour - A Meta-Analysis 被引量: 7发表: ...
Self-image, product image and their combination, self-congruity, are important concepts in consumer behaviour. They have been hypothesised and found to affect significantly product choice and purchase intention. In this study, two samples from contrasting cultural backgrounds are compared in relation to...
Self Concept in Consumer Behaviour: A Critical Review I submit that we are too focused on individual-level happiness research at the expense of societal level QOL research. That is, societal QOL cannot be simply treated as the sum of the happiness of individual citizens. In making this asse....
On the basis of the gender differences found, it is proposed that self and shopping are more closely linked for women than for men. 展开 关键词: Consumer behavior Shopping Compulsive buying Self-image Gender Thematic analysis DOI: 10.1016/S0167-4870(99)00039-2 ...
However, less attention has been given to understand the reasons behind this changing consumer behaviour in India. Thus, this study aims to understand the role of branded fashion accessories in self-image enhancement of India's youth. For this purpose, semi structured in-depth interviews were ...
The present study examined whether individuals experienced the same cognitive advantage for online self-relevant information (nickname) as that experienced for information encountered in real life (real name) through two experiments at both the behaviour
THE ROLE OF MULTIPLE CONSUMPTION VALUES IN CONSUMER COOPERATIVE PATRONAGE: AN APPLICATION OF THE THEORY OF MARKET CHOICE BEHAVIOR Specific functional economic values and ideological social values appear to play important roles in shaping individuals' retail food buying behavior. Of sp... JE Finch,CM ...
Individualism/collectivism as a moderating factor to the self-image congruity concept. Self-image congruity, the relationship between one's self-image and one's image of a product or service, is a widely accepted consumer behaviour theory lat... Litvin,Stephen,W. - 《Journal of Vacation Marketi...
Very wealthy people influence political and societal processes by wielding their economic power through foundations, lobbying groups, media campaigns, as investors and employers. Because personality shapes goals, attitudes, and behaviour, it is important