The depth of a product mix refers to the number of distinct items in a product line. For example, the fruit-processing firm's line of pie fillings might include apple, cherry and strawberry; it could be deepened further with sugar-free varieties. Adding depth to a line is a common means...
Product Mix vs Product Line A product mix is a group ofeverythinga company sells. However, the product line is a subset of the product mix. A product line refers to a unique product category or product brand a company offers. For example,Patanjalideals in different categories of products wh...
Product Line vs. Product Mix A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), a...
A lot of examples you’ll see about line extensions and product mix are related to big brands like Toyota or Colgate. Smaller retailers too can find new product opportunities and get the benefits of higher average order values, more revenue, and more market share. Coca-Cola During its 130...
I've tried them all. There's not a single tool you can show me that I haven't tried. Either the tools are too complicated, bloated, outdated or too specific. Without exception, I'm left with a Frankenstein model pieced together from a mix of tools that collect dust more than anything...
Product line expansion is a common way to increase your mix, by increasing the number of product lines (length), or adding variations to your current products (depth). Alternatively, if you haven't examined your product mix before, contraction may be a wiser option, by narrowing your product...
Your product assortment, also known as your merchandise mix, is the variety of products you offer customers. These products shape your image and define why people shop in your store. A wide range of products can reduce dependence on limited items, but the items must connect with your brand....
This naturally leads to the consideration of further indices, that can mix the existing ones22 or use new concepts such as information theory23. We argue that, on the contrary, the scientific validity of relatedness indicators can be univocally assessed, and this is the purpose of the present...
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