The product line is a subset of the product mix. The product line generally refers to a type of product within an organization. As the organization can have a number of differenttypes of products, it will have similar number of product lines. Thus, inNestle, there are milk based products ...
Instead, the product marketing function focuses on a single product or product line across the marketing mix. Let’s look at a specific example of the product marketing role and a corporate marketing role, and see how they each use the marketing mix....
All products move through a product life cycle. What is product marketing mix? What is product development? What is marketing? How do these product and marketing elements fit in your business plan?
Related to product line:product mix,product line pricing n (Marketing)marketinga group of related products marketed by the same company Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 201...
that a firm offers. In other words, the product mix is the number of product lines a firm has under its umbrella. Moreover, this concept belongs to the Marketing stream. There could be one or more products under a product line. All the product lines together constitute a product mix. ...
iii. Product Mix Depth: It refers to a number of varieties in forms of sizes, colors, and models offered within each product line. It can be said as the average number of product items offered by the firm in each product line.
In simple terms, product line is a subset of product mix. Let’s take an example of a dairy company that sells – Milk Cheese Butter Diet Products Now, let’s assume that this company sells 3 types of milk, 15 cheese products, 2 butter products, and 10 diet products. ...
Product line a group of closely related product itemsApple - Nano, touch, shuffle, iPhone, iPad etc.. Product Mix - width - depends on number of product lines - is the number of different products a company makes (Apple - Nano, touch, shuffle, iPhone, iPad etc...) Product line depth...
Product Line is used to mean an array of related products, under a specific brand, offered by a single company to its customers. For instance: Amul offers a series of closely related products such as milk, butter, ghee, dahi, yoghurt, ice cream, srikhand
processes, and knowledge to make. It would also attract many of the same, but also different customers as its potato chips line. Pretzels, however, would not be in the same product line or family. Thus, adding pretzels expands the firm's product portfolio, also known as its product mix....