Product Line vs. Product Mix A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), a...
The depth of a product mix refers to the number of distinct items in a product line. For example, the fruit-processing firm's line of pie fillings might include apple, cherry and strawberry; it could be deepened further with sugar-free varieties. Adding depth to a line is a common means...
Shampoo, here, forms a different product line, flour forms a different product line as well, and so does toothpaste. However, when they all are grouped together, they form the product mix of Patanjali.Product Mix ExampleCoca-Cola has product brands like Minute Maid, Sprite, Fanta, Thumbs up...
iii. Product Mix Depth: It refers to a number of varieties in forms of sizes, colors, and models offered within each product line. It can be said as the average number of product items offered by the firm in each product line. iv. Product Mix Consistency: It refers to degree to which...
A lot of examples you’ll see about line extensions and product mix are related to big brands like Toyota or Colgate. Smaller retailers too can find new product opportunities and get the benefits of higher average order values, more revenue, and more market share. Coca-Cola During its 130...
The product mix width refers to the total number of items a company carries within the product lines. () A、正确 B、错误
3.2. Product mix and product-line analysis It is equally important for companies to appreciate the significance of product mix and product line in the product management discourse. This is because of the relevance of the two concepts in determining the level and complexity of managing a product ...
Explore product line extensions. Learn the definition of line extension and find how it differs from brand extension. See examples of product line...
百度试题 题目Product mix _ refers to the number of versions offered for each product in the line. A.lengthB.depthC.heightD.widthE.consistency相关知识点: 试题来源: 解析 B 反馈 收藏
This starter guide will walk you through examples and tips on creating a product line extension strategy, so you can build a more profitable business.