Product Mix Definition Product mix refers to the complete set of products or services offered by a business. These products or services are usually grouped within product lines, representing the different types of products offered. For example, The Coca-Cola Company has its signature Coca-Cola bran...
Product Mix Example Coca-Colahas product brands like Minute Maid, Sprite, Fanta, Thumbs up, etc. under its name. These constitute thewidth of the product mix. There are a total of 3500 products handled by the Coca-Cola brand. These constitute thelength. Minute Maid juice has different varia...
Product Mix PRODUCT MIX A product mix is the set of all products and items that a particular seller offers for sale to buyers. Product mix has a certain width‚ length‚ depth‚ and consistency. Width: No. of different product lines e.g. P& G carries width of five lines- Deterge...
Length refers to the total number of products in a firm’s product mix. For example, consider a car company with two car product lines (3-series and 5-series). Within each product line series are three types of cars. In this example, the product length of the company would be six. #...
Marketing Mix Paper – Price Pricing is the amount of money that customers are willing to pay a business for a good or service. There are a lot of contributing factors that businesses must take into consideration when it comes to effectively setting a price for a good or service. It include...
athat takes catwalk inspiration and turns it into a perfect summary of seasonal trends. 那采取狭小通道启发并且把它变成季节性倾向一个完善的总结。[translate] aExample 1: Product mix problem with diminishing profit margin. 例子1 : 产品混合问题与减少的利润率。[translate]...
Product Mix Strategy Examples Product Line Extension: This strategy involves introducing new variations or versions of existing products to expand the product line. For example, a smartphone company may introduce different models with varying features and price points to cater to different customer segmen...
Product Mix Example Let us take an example to understand all four dimensions better. For simplicity, let’s assume that Coca-Cola deals in only two product lines – soft drinks and juice. Under soft drinks, the company owns brands like Fanta, Sprite, and Diet Coke. Under the juices, it...
Depth: the number of product variations in your product mix Consistency: how your product lines relate to each other For example, suppose you sold dog toys and you were thinking of adding dog food to your offerings. This would represent a second product line, adding to the width, with a ...
The constituents of marketing mix are said as marketing mix elements. Elements are also referred as decision variables. Marketing mix consists of mainly four elements. Each element is also referred as mix, for example, product mix, price mix, promotion mix, and p...