The depth of a product mix refers to the number of distinct items in a product line. For example, the fruit-processing firm's line of pie fillings might include apple, cherry and strawberry; it could be deepened further with sugar-free varieties. Adding depth to a line is a common means...
Product Line vs. Product Mix A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), a...
Product Mix vs Product Line A product mix is a group ofeverythinga company sells. However, the product line is a subset of the product mix. A product line refers to a unique product category or product brand a company offers. For example,Patanjalideals in different categories of products wh...
A lot of examples you’ll see about line extensions and product mix are related to big brands like Toyota or Colgate. Smaller retailers too can find new product opportunities and get the benefits of higher average order values, more revenue, and more market share. Coca-Cola During its 130...
When you've already got a successful line of products on the market, bringing something new to your customers can feel daunting. How will the new product land? Should you just stay in your lane? What if your customers aren't interested?
Product experience vs. customer experience The customer journey has the ability to make or break the product experience. So let’s take a moment to talk about the relationship between product experience andcustomer experience. Customer experience is a mix of customer impressions from every interaction...
For the last ten years, software product line (SPL) tool developers have been facing the implementation of different variability requirements and the suppo
Vertical Product Differentiation vs. Horizontal Product Differentiation Product differentiation typically falls within two categories: vertical and horizontal. However, customers may use a mix of the two to determine whether or not to make a purchase. ...
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I've tried them all. There's not a single tool you can show me that I haven't tried. Either the tools are too complicated, bloated, outdated or too specific. Without exception, I'm left with a Frankenstein model pieced together from a mix of tools that collect dust more than anything...