The width, or breadth, of a product mix is a measure of how many different types of products the organization offers. Each type is called a product line, and every line is distinct from the others in terms of it
If a company can manage its product mix successfully, then it would be easier for it to adjust to the altered demand pattern and preferences. Moreover, it diversifies the risks and lowers the dependence on one product or one product line. But, it must be careful when expanding the product ...
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Risk Mitigation:A varied product mix reduces dependence on a single product line, minimizing risk in case of market fluctuations. Revenue Growth:By addressing different customer needs, companies can increase their revenue streams. According to a study by McKinsey & Company (2022), companies with a ...
3,product mix Assortment of products offered by a firm .4,product line Series of related products offered by a firm . 相关知识点: 试题来源: 解析 3.产品组合4.产品线产品组合也称产品集合,是指一个企业在一定时期内生产经营的各种不同产品的全部产品类、产品项目的组合.产品线也称产品大类、产品...
Inc., for example, has a product mix that includes its popular iPhone line (within which are various generations, versions, sizes, all at different price points), the iOS app store, its line of laptop & desktop computers, software development, a music streaming service, Apple TV, and so ...
For example, when the manufacturer provides demand-enhancing services in the channel, product quality levels, channel member profits and consumer welfare are higher compared to levels under no service provision. However, when the retailer selling the manufacturer's product line provides the demand-...
The mill is intended for the new 4800 tpd kiln line of Holcim (Belgique) SA in the existing Obourg cement plant in Belgium. Mannok introduce new Ultra White Cement Wednesday 19 February 2025 08:56 Mannok, a leading manufacturer of a diverse range of building products, has expanded its...
The Bottom Line Product differentiation allows products and brands to command market share based on consumer preferences. Customers choose products for price, brand image, quality, durability, taste, color, or a temporary trend. If a product can differentiate itself from its competitors and appeal to...
Ch 10 product line mix post WhatIsaProduct?Product Solution Everything,bothfavorableandunfavorable,thatapersonreceivesinanexchange.TangibleGoodsServicesIdeasPlacesPeople TypesofConsumerProducts ConvenienceGoods IncreasemarketshareamongAreelaxtiisvteinlygincuexsptoemnseirvseitemthatmeritslittleshoppingeffort Shopping...