The width, or breadth, of a product mix is a measure of how many different types of products the organization offers. Each type is called a product line, and every line is distinct from the others in terms of its use by customers and what benefits people seek from it. For example, a ...
“The product mix is the full list of all products offered for the sale by the company.” Thus, product mix means total number of products items offered by the company. For example, HMT Company produces watches, machines, tractors, plants, tools, and equipment’s, and many other products....
3,product mix Assortment of products offered by a firm .4,product line Series of related products offered by a firm . 相关知识点: 试题来源: 解析 3.产品组合4.产品线产品组合也称产品集合,是指一个企业在一定时期内生产经营的各种不同产品的全部产品类、产品项目的组合.产品线也称产品大类、产品...
Related to product line:product mix,product line pricing n (Marketing)marketinga group of related products marketed by the same company Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 201...
Business product classes Product mix and Product line A product mix (also called product assortment) is the set of all products and items that a particular seller offers for sale. A product line is a group of products within a product class that are closely related because they perform a ...
英语翻译3,product mix Assortment of products offered by a firm .4,product line Series of related products offered by a firm .
百度试题 题目Product mix _ refers to the number of versions offered for each product in the line. A.lengthB.depthC.heightD.widthE.consistency相关知识点: 试题来源: 解析 B 反馈 收藏
3.2. Product mix and product-line analysis It is equally important for companies to appreciate the significance of product mix and product line in the product management discourse. This is because of the relevance of the two concepts in determining the level and complexity of managing a product ...
processes, and knowledge to make. It would also attract many of the same, but also different customers as its potato chips line. Pretzels, however, would not be in the same product line or family. Thus, adding pretzels expands the firm's product portfolio, also known as its product mix....
Primarily four factors affect the product mix: Age A new company would have fewer products in its lineup. On the other hand, an older company is likely to produce more products. Financial Position A company that is doing well and has good financial standing is likely to have more products ...