Product Line vs. Product Mix A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), a...
The depth of a product mix refers to the number of distinct items in a product line. For example, the fruit-processing firm's line of pie fillings might include apple, cherry and strawberry; it could be deepened further with sugar-free varieties. Adding depth to a line is a common means...
Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. The product lines may range from one to many and the company may have many products under the same product line as well. All of these product lines when group...
Product Mix Strategy Examples Product Line Extension: This strategy involves introducing new variations or versions of existing products to expand the product line. For example, a smartphone company may introduce different models with varying features and price points to cater to different customer segmen...
A lot of examples you’ll see about line extensions and product mix are related to big brands like Toyota or Colgate. Smaller retailers too can find new product opportunities and get the benefits of higher average order values, more revenue, and more market share. Coca-Cola During its 130...
This starter guide will walk you through examples and tips on creating a product line extension strategy, so you can build a more profitable business.
Product experience vs. customer experience The customer journey has the ability to make or break the product experience. So let’s take a moment to talk about the relationship between product experience andcustomer experience. Customer experience is a mix of customer impressions from every interaction...
Vertical Product Differentiation vs. Horizontal Product Differentiation Product differentiation typically falls within two categories: vertical and horizontal. However, customers may use a mix of the two to determine whether or not to make a purchase. ...
“Customers who bought this item also bought…”This section is Amazon’s first line of defense against losing a potential conversion. Once a customer scrolls past the fold without clicking the Buy Box, Amazon ensures that other options are put in front of the potential buyer. ...
Don't forget to read:15 Top Examples of eCommerce Teaser Emails (+ Templates) 3. Thank You Email for Customer Reviews Target Audience:your previous customers, bloggers, influencers, celebrities Subject line:You’re one of the FIRST. We know you’ll LOVE THIS ...