The width, or breadth, of a product mix is a measure of how many different types of products the organization offers. Each type is called a product line, and every line is distinct from the others in terms of its use by customers and what benefits people seek from it. For example, a ...
Product Line vs. Product Mix While product line and product mix are related concepts, they have distinct meanings. A product line refers to a group of related products offered by a company, such as different models of smartphones or different flavors of soft drinks. On the other hand, a pr...
organization, and optimization of its product portfolio. In contrast, themarketing mixis a broader strategy encompassing all aspects of marketing, including product (where the product mix fits), price, place, and promotion, along with additional elements like people, process, and physical evidence...
Product Mix Strategies Tomas, Brianna, Eileen Product Line Product line is a set of related products sold by a single company. A company can expand its business by adding to its existing product line. This is because people are more likely to buy things from a company they are already famil...
3,product mix Assortment of products offered by a firm .4,product line Series of related products offered by a firm . 相关知识点: 试题来源: 解析 3.产品组合4.产品线产品组合也称产品集合,是指一个企业在一定时期内生产经营的各种不同产品的全部产品类、产品项目的组合.产品线也称产品大类、产品...
A lot of examples you’ll see about line extensions and product mix are related to big brands like Toyota or Colgate. Smaller retailers too can find new product opportunities and get the benefits of higher average order values, more revenue, and more market share. Coca-Cola During its 130...
英语翻译3,product mix Assortment of products offered by a firm .4,product line Series of related products offered by a firm .
On opening the test project, you will be prompted to convert the project to VS 2010. Clients and test controller/test agents are not compatible with each other. So 2008 clients can’t talk to a 2010 controller, and visa-versa. Also 2008 agents and controllers do not mix with 2010 agents...
PRODUCT MIX DefinitionPRODUCT MIX involves planning and developing the right type of product that will satisfy fully the needs of customers. A product has several dimensions. These dimensions are collectively called product mix. Product mix for example may consist of size and weight of the product,...
Product Line vs. Product Mix A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), a...