The width, or breadth, of a product mix is a measure of how many different types of products the organization offers. Each type is called a product line, and every line is distinct from the others in terms of its use by customers and what benefits people seek from it. For example, a ...
Difference between product mix vs product line The terms ‘product mix’ and ‘product line’ are often interchanged. And while they share some overlapping qualities, the two are actually very distinct. So… when it comes to product mix vs product line, what’s the difference? A product li...
Product Line vs. Product Mix A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), a...
Product Line vs. Product Mix? First, it’s important to note how the product line and the product mix differ. Aproduct linerefers to a product category or brand marketed by a company. Products within a product line all perform a similar function, offer similar benefits, target similar custom...
Product Mix vs Product Line A product mix is a group ofeverythinga company sells. However, the product line is a subset of the product mix. A product line refers to a unique product category or product brand a company offers. For example,Patanjalideals in different categories of products wh...
iii. Product Mix Depth: It refers to a number of varieties in forms of sizes, colors, and models offered within each product line. It can be said as the average number of product items offered by the firm in each product line.
3,product mix Assortment of products offered by a firm .4,product line Series of related products offered by a firm . 相关知识点: 试题来源: 解析 3.产品组合4.产品线产品组合也称产品集合,是指一个企业在一定时期内生产经营的各种不同产品的全部产品类、产品项目的组合.产品线也称产品大类、产品...
Product Line vs. Product Mix While product line and product mix are related concepts, they have distinct meanings. A product line refers to a group of related products offered by a company, such as different models of smartphones or different flavors of soft drinks. On the other hand, a pr...
PM--Chapter09Product-Mix Strategy(营销原理)Ch.9:Product-MixStrategy Chapter9 Skip MarketingConsiderationsinFashion(p.258-259)ProductMix/Assortment isthesetofallproductsanditemsthataparticularsellerofferforsalestobuyers.Productline:abroadgroupofproducts,intendedforessentiallysimilarusesandhavingsimilarphysical...
3.2. Product mix and product-line analysis It is equally important for companies to appreciate the significance of product mix and product line in the product management discourse. This is because of the relevance of the two concepts in determining the level and complexity of managing a product ...