Learn all about ATL, BTL, And TTL Marketing with our Ultimate guide for 2024. By: Nitzan Solomon 6 min. read Topics: Email marketing Marketing Marketing fundamentals ATL, BTL, and TTL are three distinct marketing strategies that companies use to promote their products or services. Each ...
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...