BTL & Email signature marketing What is TTL Marketing? To sum it all up Short answer What are the definitions for ATL, BTL, and TTL marketing ATL stands for:“Above the Line” marketing, which refers to a form of marketing that targets a wide audience through mass media such as television...
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
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ATL marketing involves the use of primary mediums such as TV, Radio, Print media, Internet, etc. to promote a brand and create awareness among the audience. In contrast, BTL marketing uses offbeat mediums such as mailshots, telemarketing, sponsorships, etc. which targets a specific set of ...