ATL Marketing Definition:Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition:Below-the-Line Marketing - highly targeted direct marketing focused on conversions TTL Marketing Definition:Through-the-Line Marketing - integrated ATL and BTL marketing campaigns The line is ...
BTL & Email signature marketing What is TTL Marketing? To sum it all up Short answer What are the definitions for ATL, BTL, and TTL marketing ATL stands for:“Above the Line” marketing, which refers to a form of marketing that targets a wide audience through mass media such as television...
首先你知不知道line是指什么？
because of the increased competition and development in technology, emerged through the line marketing activities which blurs the line and include the use of both ATL & BTL advertising activities.
Redmatter Marketing Consultancy Specialising in ATL, BTL Advertising, and Digital Solutions. Partner with RedMatter Agency for innovative marketing strategies that drive results.
Through-the-line (ATL, BTL, Internet, Mobile, CRM etc.) service portfolio of Interone includes: Integrated brand and product communication strategy and creative concepts; Cross-media and multi-channel creative services; Integrated marketing communication consultancy; ...
Through-the-line (ATL, BTL, Internet, Mobile, CRM etc.) service portfolio of Interone includes: Integrated brand and product communication strategy and creative concepts; Cross-media and multi-channel creative services; Integrated marketing communication consultancy; Digital business solution strategy and...
除了为JWT Beijing完成的一系列ATL广告,Florian 还为Wunderman拍摄了BTL图片用于数字平台。 ba-repsasia.com In fact, when we take into account the overheads of advertising agencies and so on, it is clear that a public access channel [...] legco.gov.hk 其實,當我們考慮到廣告公司等機構的 經...
On the other hand,Below the line (BTL) marketingis sort of one to one communication, wherein different techniques are used to reach a specific group of people. The basic difference between the two types of marketing strategies lies in the medium of communication used and the commission charged...
我的一开始的理解是ATL就是空中的，BTL就是地面的。援引网上的一个词条式的解读是： ATL（above- the...