What are the definitions for ATL, BTL, and TTL marketing ATL stands for:“Above the Line” marketing, which refers to a form of marketing that targets a wide audience through mass media such as television, radio, and newspapers. BTL stands for:“Below the Line” marketing, which is a mor...
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
As such, TTL marketing uses a combination of approaches from both BTL and ATL marketing, including television advertisements, billboard promotions and targeted online advertisements. Both the BTL and ATL components of a TTL marketing campaign are combined into a single advertising approach that is sim...
You can choose from ATL, BTL or TTL advertising. And “word-of-mouth” is the best marketing tool. What is digital marketing? Digital Marketing is the promotion of brands, products and services through the internet or other digital platforms. Social Media is one of the most popular platform...
Learn more about:ATL, BTL & TTL strategies Ironically, as sales methods advanced with technological development, each interaction became less and less effective, due in no small part to the ever increasing impersonality of the interactions between company and client. As a sales manager of mine onc...
6:ATL, BTL, and TTL Marketing 5:Manager Training 101 4:MSRP vs. MAP – Why Determining Minimum Advertised Pricing is Important 3:Home Page 2:My Top 10 Resume Tips 1:Setting a Marketing Strategy So check back in the New Year for new versions of older topics! Happy/healthy/fruitful 2016...
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在AIDA营销传播反应层级模型中,在认知阶段是注意(awareness or attention),在情感阶段是兴趣(Interest)和欲望(Desire),那么这条线就放在这两阶段之间,将注意作为焦点的营销是above the line marketing(ATL),兴趣+欲望为焦点的营销是below the line marketing(BTL)。
在AIDA营销传播反应层级模型中,在认知阶段是注意(awareness or attention),在情感阶段是兴趣(Interest)和欲望(Desire),那么这条线就放在这两阶段之间,将注意作为焦点的营销是above the line marketing(ATL),兴趣+欲望为焦点的营销是below the line marketing(BTL)。
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