ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing - highly targeted direct marketing focused on conversions TTL Marketing Definition: Through-the-Line Marketing - integrated ATL and BTL marketing campaigns The line...
我的一开始的理解是ATL就是空中的，BTL就是地面的。援引网上的一个词条式的解读是： ATL（above- the...
The approach is designed to create a cohesive and comprehensive marketing campaign that covers all aspects of the customer journey, from initial brand awareness to customer retention. To sum it all up: In conclusion, ATL, BTL, and TTL marketing are three distinct but complementary approaches to ...
我的一开始的理解是ATL就是空中的，BTL就是地面的。援引网上的一个词条式的解读是： ATL（above- the...
mass penetration (above the line) to those which had specific penetration (below the line). But then, because of the increased competition and development in technology, emerged through the line marketing activities which blurs the line and include the use of both ATL & BTL advertising ...
approaches from both BTL and ATL marketing, including television advertisements, billboard promotions and targeted online advertisements. Both the BTL and ATL components of a TTL marketing campaign are combined into a single advertising approach that is simultaneously both broad and narrow in its reach...
Or, as Croft puts it, “ATL marketing makes the prospect aware of a pain and its solution, but BTL marketing helps them know what to do about it.” Free Marketing Plan Template Outline your company's marketing strategy in one simple, coherent plan. ...
简而言之,网络媒体诞生前,ATL是通过大规模单项媒介沟通构建品牌,BTL是直接接触消费者个体的直接营销销售产品。网媒诞生后,这条线(Line)模糊了,因为social media两者都TM可以做到...所以现在说法更多的是IMC而不是ATL和BTL了。What is ATL, BTL and TTL Marketing?Ahmed Sami ...
采购经理(间接采购 ATL BTL) 【上海】 35-45k·14薪 5-10年本科 某上海大型批发零售公司 日化融资未公开1000-2000人 周女士 顾问 高级策略经理 【上海-黄渡】 18-35k 5-10年本科上市公司免费班车五险一金定期体检 笔克展览 广告/公关/会展融资未公开100-499人 ...
Beijing完成的一系列ATL广告,Florian还为Wunderman拍摄了BTL图片用于数字平台。 ba-repsasia.com ba-repsasia.com [...] precise, dynamic piston position detection by the MicropulseBTLmakethe system ideal for use in demanding applications with controlled axes. ...