BTL stands for:“Below the Line” marketing, which is a more targeted and direct approach to marketing. BTL marketing activities include promotional events, direct mail campaigns, and targeted advertising. TTL stands for:“Through the Line” marketing, which combines the above two methods. It invo...
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
BTL Marketing Definition:Below-the-Line Marketing - highly targeted direct marketing focused on conversions TTL Marketing Definition:Through-the-Line Marketing - integrated ATL and BTL marketing campaigns The line is now becoming blur Nowadays is the online era. The "line" is getting blur and diffic...
一般用在广告行业里，线上项目，线下项目还有就是基本线，这个line主要是指项目的预算。atl是覆盖性的宣传策略，不管是否覆盖到非目标客户群，比如电视广告，网页广告。btl就是针对性的宣传，比如邮件，派传单，都是直接针对所指定的人。
我的一开始的理解是ATL就是空中的，BTL就是地面的。援引网上的一个词条式的解读是： ATL（above- the...
首先你知不知道line是指什么？