Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
BTL marketing, also known as Below-the-Line marketing, refers to a type of marketing that focuses on targeted and personalized communication with individual customers or small groups. BTL marketing strategies typically include activities such as direct mail, email marketing, experiential marketing, promo...
Redmatter Marketing Consultancy Specialising in ATL, BTL Advertising, and Digital Solutions. Partner with RedMatter Agency for innovative marketing strategies that drive results.