Looking to increase brand awareness and visibility? Learn all about ATL, BTL, And TTL Marketing with our Ultimate guide for 2024.
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
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Unlike its counterpart, Below The Line (BTL) marketing, ATL is not targeted at specific, segmented audiences, but instead aims to connect with consumers en masse. A key benefit of ATL marketing is its potential for a far-reaching impact, resonating with a wide audience and establishing a stro...