Discover and learn all about marketing activities that boost brand reach and engagement in the digital world.
Marketing manager with advanced proven leadership and organizational skills. Seeking to join a company where I can supervise challenging marketing projects, both ATL and BTL. What’s so wrong about it? First of all, it lists no specifics. “Proven” set of skills? Mentioning them on a resume...
Through-the-line advertisingincludes activities which involve the use of both ATL & BTL strategies simultaneously. These are directed towards brand building and conversions and make use of targeted (personalised) advertisement strategies. Examples of through-the-line advertising are cookie-based advertising...
The Regional Sales Manager will report directly to the General Manager Asia and will be responsible for all sales activities of our client’s expansive product range within Thailand and Asia. This will involve expanding and developing product sales, motivating and training the sales team and particip...
Broadcast advertisements are mass marketing tools that use broadcast mediums like TV and radio to spread the advertising message to a wider audience. These ads rely more on visual communication and hence can target everyone with access to such mediums irrespective of their literacy level. ...
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1. Value creation:Because the company wants to use pull marketing instead of push strategies, the company focuses more oncreating valuefor the brand rather then just pushing a sub standard product. 2. Brand equity creation:With use of ATL and BTL techniques, the company can create a high bra...
Also ReadATL, BTL and TTL Marketing Top of Mind Awareness Examples 1) Maggi Noodles When we come to talk about the staple food item that is readily available in every household and to satiate the evening hunger pangs, Maggi noodles work the top of mind awareness and recall factor. ...
Related:Marketing Strategy of Close up – Close up Marketing Strategy 2) Levis: The very famous retail famous apparel brand is one of the highly liked and adored brands by fashion lovers all across the globe. It is known for its shades and hues of blue jeans. But its Product Line Extensio...