Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
BTL marketing is a highly effective approach foremail marketing campaignsas it allows for personalized and targeted messaging to specific groups of customers. Here are some examples of BTL email marketing strategies: Welcome emails:When someone signs up for a company’s email list, they often receiv...
Redmatter Marketing Consultancy Specialising in ATL, BTL Advertising, and Digital Solutions. Partner with RedMatter Agency for innovative marketing strategies that drive results.
ATL marketing involves the use of primary mediums such as TV, Radio, Print media, Internet, etc. to promote a brand and create awareness among the audience. In contrast, BTL marketing uses offbeat mediums such as mailshots, telemarketing, sponsorships, etc. which targets a specific set of ...