Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
The points given below are noteworthy so far as the difference between ATL and BTL marketing is concerned: Above the line (ATL) marketing is a mass promotional activity, carried out for creating brand image and awareness. On the contrary, BTL, i.e. Below the line marketing is a targeted p...
Affiliate Marketing is a part of Digital Marketing. It is a partnership between the marketer and online retailer wherein the marketer, i.e., the affiliate, is paid a commission for promoting the product and boosting sales of the retailer. It is a performance-based marketing strategy wherein a...
you will notice that ATL marketing involves television, radio, newspapers or use of other such mass media where the shelf life is very low. Compared to that BTL advertising has a larger shelf life. But it ultimately depends on the skill of the marketer, and the strategy that he uses to e...
The difference between Selling and Marketing is associated with the roles and responsibilities of sales and marketing teams.
The differences between slogan and tagline are discussed in the points below: A slogan is a small, memorable and catchy phrase that succinctly expresses the offering’s appeal or the goal of the party. On the contrary, tagline refers to a striking, reiterated line or statement which clearly ex...
Also Read:Difference Between ATL and BTL Marketing Key Differences Between Omnichannel and Multichannel Multi-Channel Retailing refers to the approach wherein the customers are provided with a myriad of channels and platforms, that make the selling of the products easier. On the contrary, in Omni-...
b. B2C: Keep it simple and convenient Also ReadDifference Between Outbound logistics and Inbound Logistics In B2C marketing, it is essential that solutions be easy to use and convenient for the customer. Keep your solutions as uncomplicated as possible while still providing what they need; this ...
building relationships with media outlets and influencers in order to gain visibility and create a positive reputation. While the marketing team typically focuses on creating advertising campaigns and other forms of promotion aimed at the consumer. Some of the notable differences between the both are...