Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
Difference Between Sales and Marketing Executive Difference Between Social Media Marketing and Digital Marketing Difference Between Product Marketing and Service Marketing Difference Between ATL and BTL Marketing
Affiliate Marketing is a part of Digital Marketing. It is a partnership between the marketer and online retailer wherein the marketer, i.e., the affiliate, is paid a commission for promoting the product and boosting sales of the retailer. It is a performance-based marketing strategy wherein a...
Digital marketing is a significant part of both B2B and B2C marketing. However, the way in which digital marketing is used differs between the two. B2B businesses are more likely to use digital marketing forlead generationand nurturing, whereas B2C businesses are more likely to use it for persu...
The difference between Selling and Marketing is associated with the roles and responsibilities of sales and marketing teams.
The differences between slogan and tagline are discussed in the points below: A slogan is a small, memorable and catchy phrase that succinctly expresses the offering’s appeal or the goal of the party. On the contrary, tagline refers to a striking, reiterated line or statement which clearly ex...
Also Read:Difference Between ATL and BTL Marketing Key Differences Between Omnichannel and Multichannel Multi-Channel Retailing refers to the approach wherein the customers are provided with a myriad of channels and platforms, that make the selling of the products easier. On the contrary, in Omni-...