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25 proteins displayed the N-terminal hydrophobic domain typical of ATLs, despite a BTL-like PC motif near the RING-H2 domain, 3 proteins contained both the BZF domain and an hydrophobic domain at the N-terminal together with a PC signature, and 16 proteins did not contain any particu- lar...
Unlike its counterpart, Below The Line (BTL) marketing, ATL is not targeted at specific, segmented audiences, but instead aims to connect with consumers en masse. A key benefit of ATL marketing is its potential for a far-reaching impact, resonating with a wide audience and establishing a stro...