一般用在广告行业里，线上项目，线下项目还有就是基本线，这个line主要是指项目的预算。atl是覆盖性的宣传策略，不管是否覆盖到非目标客户群，比如电视广告，网页广告。btl就是针对性的宣传，比如邮件，派传单，都是直接针对所指定的人。
BTL & Email signature marketing What is TTL Marketing? To sum it all up Short answer What are the definitions for ATL, BTL, and TTL marketing ATL stands for:“Above the Line” marketing, which refers to a form of marketing that targets a wide audience through mass media such as televisi...
我的一开始的理解是ATL就是空中的，BTL就是地面的。援引网上的一个词条式的解读是： ATL（above- the...
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
所以現時有些公司會用上TTL (through-the-line) 字眼,泛指所有這些宣傳工也具。加上CRM (customer relationship management)也開始備受重視,marketing市務人過去重ATL而輕BTL的情況已經轉變,而新的宣傳手法已非單純的ATL和BTL,而趨多元化了。 無論您有什麼想法或構思,線上、線下、社區宣傳等,我們都可為您辦妥,...
Integrating ATL and BTL marketing for maximum impact The most effective marketing strategies don't treat ATL, BTL, and TTL marketing as separate entities. Instead, they weave these approaches together to create powerful integrated marketing campaigns that engage audiences at every level. This synergy ...
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我的一开始的理解是ATL就是空中的，BTL就是地面的。援引网上的一个词条式的解读是： ATL（above- the...