一般用在广告行业里，线上项目，线下项目还有就是基本线，这个line主要是指项目的预算。atl是覆盖性的宣传策略，不管是否覆盖到非目标客户群，比如电视广告，网页广告。btl就是针对性的宣传，比如邮件，派传单，都是直接针对所指定的人。在什么文章中呢？是设计还是水文资料？知道了背景，才好翻译。这不...
BTL stands for:“Below the Line” marketing, which is a more targeted and direct approach to marketing. BTL marketing activities include promotional events, direct mail campaigns, and targeted advertising. TTL stands for:“Through the Line” marketing, which combines the above two methods. It invo...
1. Social media:Social media advertising is a great example of an above the line marketing technique that can also be used for below-the-line marketing. As a TTL advertising technique, it is a cost-effective way to reach potential customers and can help improve customer relations. 2. Search...