ATL, BTL & TTL marketing and advertising The advent of televised and broadcast programming, millions could be reached simultaneously. One well placed advertisement on television or radio could do the work of thousands of salespeople, each prone to human error in their own special way, each suscept...
A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. If your metrics are more top-of-funnel-focused, you’ll do well with ATL tactics. BTL marketing i...
of course. And when we think about business development, one of the things we have to consider is the cost of acquiring new customers. (Yes, growing your business comes at a price!) It’s crucial to make sure that it doesn’t exceed the total earnings you receive from your new...
Print advertisement is a mass advertisement strategy that uses hard copy printed mediums like newspapers, magazines, brochures,flyers, etc., to communicate the advertisement message to the customers. It is one of theoldest advertisement typesthat majorly target and cater to a literate audience. Broad...
Below the line marketing (BTL Marketing)– refers to a much smaller and more targeted world of ads aimed at individuals and easy to track returns on investment and a defined audience. BTL is another pull strategy tool that involves employing hoardings, out-of-home media, product demonstrations...
Customer Acquisition Cost is the overall cost you pay to catch your leads’ attention and convince them to become your customers. There are many elements that make up your CAC, including: Paid advertising.Depending on your business, these can be ATL/BTL campaigns, Google Ads, social media ads...
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The effects of ATL are inherently difficult to measure; we do not see the direct consequences of viewing an advertisement (i.e., a talking baby giving financial advice) and actual purchase of the product. ATL is intended to indirectly improve the impression of a brand. BTL campaigns refer ...
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• If the supply cord is damaged, it must be replaced by the manufacturer, its service agent or similarly qualified persons in order to avoid a hazard. • The new hose-sets supplied with the appliance are to be used and the old hose-sets should not be reused. • The openings must...