Looking to increase brand awareness and visibility? Learn all about ATL, BTL, And TTL Marketing with our Ultimate guide for 2024.
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
一般用在广告行业里，线上项目，线下项目还有就是基本线，这个line主要是指项目的预算。atl是覆盖性的宣传策略，不管是否覆盖到非目标客户群，比如电视广告，网页广告。btl就是针对性的宣传，比如邮件，派传单，都是直接针对所指定的人。在什么文章中呢？是设计还是水文资料？知道了背景，才好翻译。这不...
BTL strategies may be more effective. And if you’re looking to use a mix of both, with a more integrated marketing approach then a total marketing approach may be the way to go.