BTL stands for:“Below the Line” marketing, which is a more targeted and direct approach to marketing. BTL marketing activities include promotional events, direct mail campaigns, and targeted advertising. TTL stands for:“Through the Line” marketing, which combines the above two methods. It invo...
ATL Marketing Definition:Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition:Below-the-Line Marketing - highly targeted direct marketing focused on conversions TTL Marketing Definition:Through-the-Line Marketing - integrated ATL and BTL marketing campaigns The line is ...
Marketing strategiescan be planned and carried out with an integrated approach of using both ATL & BTL advertising mediums to get the maximum advantage. Most of the marketing campaigns today are TTL campaigns. Digital Marketing It is possible to carry out adigital marketing strategywhich offers abo...
As such, TTL marketing uses a combination of approaches from both BTL and ATL marketing, including television advertisements, billboard promotions and targeted online advertisements. Both the BTL and ATL components of a TTL marketing campaign are combined into a single advertising approach that is sim...