BTL stands for:“Below the Line” marketing, which is a more targeted and direct approach to marketing. BTL marketing activities include promotional events, direct mail campaigns, and targeted advertising. TTL stands for:“Through the Line” marketing, which combines the above two methods. It invo...
首先你知不知道line是指什么？
because of the increased competition and development in technology, emerged through the line marketing activities which blurs the line and include the use of both ATL & BTL advertising activities.
Redmatter Marketing Consultancy Specialising in ATL, BTL Advertising, and Digital Solutions. Partner with RedMatter Agency for innovative marketing strategies that drive results.
除了为JWT Beijing完成的一系列ATL广告,Florian 还为Wunderman拍摄了BTL图片用于数字平台。 ba-repsasia.com In fact, when we take into account the overheads of advertising agencies and so on, it is clear that a public access channel [...] legco.gov.hk 其實,當我們考慮到廣告公司等機構的 經...
Below the line marketing or otherwise known as BTL marketing involve direct marketing activities, as they intend to build targeted relationship amidst the marketer and final consumer, as well as it provides ease in testing effectiveness and conversions. ...
我的一开始的理解是ATL就是空中的，BTL就是地面的。援引网上的一个词条式的解读是： ATL（above- the...