TTL stands for:“Through the Line” marketing, which combines the above two methods. It involves using both ATL and BTL marketing strategies to create a comprehensive, integrated campaign that targets a wide range of consumers across multiple channels. ...
because of the increased competition and development in technology, emerged through the line marketing activities which blurs the line and include the use of both ATL & BTL advertising activities.
Redmatter Marketing Consultancy Specialising in ATL, BTL Advertising, and Digital Solutions. Partner with RedMatter Agency for innovative marketing strategies that drive results.
Two common marketing strategies used in the advertising industry, to promote any product or brand are – Above the line (ATL) and Below the line (BTL).Above the line (ATL) marketingis used when mass media is deployed to give a boost to a brand and reach the maximum audience. On the o...