(一)The mom test的本质 a.你的朋友、顾客因为考虑你的颜面或鼓励你会故意赞同你的主意(虽然他们并不相信) b.如何通过mom test达成useful conversation? 1.谈论对方生活而非你的主意 2.询问具体的过去而非想象的未来 3.少说多听 4.你有责任去纠正坏的顾客对话 (二)好问... (展开) 24 2回应 Kevin ...
Rob Fitzpatrick 的这本书的全名很长:The Mom Test, How to Talk to Customers & learn if your business is a good idea when everybody is lying to you… 这个标题背后的意思是:如果你跟用户聊天,得有一些技巧以及对自己的约束,不然你很可能就会「被哄骗」。这样的哄骗未必是用户有什么不好的目的,本质上...
《The Mom Test》大纲 一、引言 揭示"Mom Test"的本质与重要性 强调真实用户反馈在产品开发中的重要性 二、如何进行Mom Test 选择合适的测试对象 寻找具有代表性的目标用户 确保测试对象能够坦诚地提供反馈 设计有效的测试问题 避免引导性或模糊性问题 关注用户的真实需求和痛点 营造良好的测试环境 确保测试对象在...
The mom was thinking quickly, “All moms know this stuff. It’s on the Mom Test. You have to know it, or they don’t let you be a Mom.” They walked along in silence for 2 or 3 minutes, but the daughter was evidently pondering this new information. “Oh…I get it!” she beam...
The Mom Test(妈妈测试)是一种用来验证创意、产品或商业概念的方法,其核心理念是通过与潜在用户进行有效的对话,了解他们真实的需求和痛点,以便改进和优化自己的产品或服务。这种方法起源于Silicon Valley,最初是由罗伯·菲茨帕特里克(Rob Fitzpatrick)提出的,并在他的书《The Mom Test: How to talk to customers &...
如何收获商业创意的反馈为什么这本书叫 The Mom Test?因为创业者在试图寻求专业意见和市场反馈时往往抱有小孩般的期待,希望对方听到自己的主意后给予赞赏,得到肯定。如此获得的反馈往往具有强烈的误导性。正确做法是尽量克制自己的真实想法,用巧妙的提问获取最真实有效的数据。不要告诉对方你要做什么,让人顺着自己的话...
The article considers the role of women in measuring the simplicity of technology. "With e-mail, it wasn't till my mom could use it that it became ubiquitous.The real test is always the mom test," says Brad Treat, the boss of SightSpeed, an internet video company. Mothers come up ...
The Mom Test0.0 作者: Rob Fitzpatrick 出版社: CreateSpace Independent Publishing Platform副标题: How to talk to customers & learn if your business is a good idea when everyone is lying to you出版年: 2013-9-10页数: 136定价: USD 30.00
The mom test. 来自 EBSCO 喜欢 0 阅读量: 171 摘要: The article considers the role of women in measuring the simplicity of technology. "With e-mail, it wasn't till my mom could use it that it became ubiquitous.The real test is always the mom test," says Brad Treat, the boss of ...
Define mom test. mom test synonyms, mom test pronunciation, mom test translation, English dictionary definition of mom test. n informal US a test of the user-friendliness of a computer device or software based on the extent to which a user's mother is ab