(一)The mom test的本质 a.你的朋友、顾客因为考虑你的颜面或鼓励你会故意赞同你的主意(虽然他们并不相信) b.如何通过mom test达成useful conversation? 1.谈论对方生活而非你的主意 2.询问具体的过去而非想象的未来 3.少说多听 4.你有责任去纠正坏的顾客对话 (二)好问... (展开) ...
Rob Fitzpatrick 的这本书的全名很长:The Mom Test, How to Talk to Customers & learn if your business is a good idea when everybody is lying to you… 这个标题背后的意思是:如果你跟用户聊天,得有一些技巧以及对自己的约束,不然你很可能就会「被哄骗」。这样的哄骗未必是用户有什么不好的目的,本质上...
Book: The Mom Test, Rob Fitzpatrick Review Talking to potential customers about your idea is not enough. You need to ask the right questions, the right way to get relevant answers. Great book, re-read it once already. Should’ve taken the advice in the book to heart for at least one ...
一种不依靠刻意寻找便发现合意事物的能力 如何收获商业创意的反馈为什么这本书叫 The Mom Test?因为创业者在试图寻求专业意见和市场反馈时往往抱有小孩般的期待,希望对方听到自己的主意后给予赞赏,得到肯定。如此获得的反馈往往具有强烈的误导性。正确做法是尽量克制自己的真实想法,用巧妙的提问获取最真实有效的数据。不...
当当中国进口图书旗舰店在线销售正版《【预订】The Mom Test: How to talk to customers & learn if your busi... 9781492180746》。最新《【预订】The Mom Test: How to talk to customers & learn if your busi... 9781492180746》简介、书评、试读、价格、图片等相关信息
The Mom Test0.0 作者: Rob Fitzpatrick 出版社: CreateSpace Independent Publishing Platform副标题: How to talk to customers & learn if your business is a good idea when everyone is lying to you出版年: 2013-9-10页数: 136定价: USD 30.00
The Mom Test是一种简单而实用的方法,可以帮助创业者和企业家更好地验证自己的商业概念和产品创意,避免盲目决策和投入。通过与潜在用户的有效对话,可以更快地获取真实的反馈,及时调整和优化自己的方案,提高成功的概率和商业的可持续性。创业者和企业家们可以尝试借鉴The Mom Test的方法,用心聆听用户的声音,并在用户...
The Mom Test offers some practical rules to have better conversations and uncover valuable insights to improve your idea.
《The Mom Test》大纲 一、引言 揭示"Mom Test"的本质与重要性 强调真实用户反馈在产品开发中的重要性 二、如何进行Mom Test 选择合适的测试对象 寻找具有代表性的目标用户 确保测试对象能够坦诚地提供反馈 设计有效的测试问题 避免引导性或模糊性问题 关注用户的真实需求和痛点 营造良好的测试环境 确保测试对象在...
At this point, the daughter looked at the mom with total admiration and asked, “Momma, how do you know all this stuff. You are so smart.” The mom was thinking quickly, “All moms know this stuff. It’s on the Mom Test. You have to know it, or they don’t let you be a Mom...