The Mom Test 作者: Rob Fitzpatrick 出版社: CreateSpace Independent Publishing Platform副标题: How to talk to customers & learn if your business is a good idea when everyone is lying to you出版年: 2013-9-10页数: 136定价: GBP 18.00装帧: Paperback...
花三个下午读完了一本有趣的书“The Mom Test”(只有一百多页,小猴云印打印出来只要六块多),开篇就很吸引人:“Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets ...
Rob Fitzpatrick 的这本书的全名很长:The Mom Test, How to Talk to Customers & learn if your business is a good idea when everybody is lying to you… 这个标题背后的意思是:如果你跟用户聊天,得有一些技巧以及对自己的约束,不然你很可能就会「被哄骗」。这样的哄骗未必是用户有什么不好的目的,本质上...
因为创业者在试图寻求专业意见和市场反馈时往往抱有小孩般的期待,希望对方听到自己的主意后给予赞赏,得到肯定。如此获得的反馈往往具有强烈的误导性。正确做法是尽量克制自己的真实想法,用巧妙的提问获取最真实有效的数据。不要告诉对方你要做什么,让人顺着自己的话说,而不是顺着你的话说。失败案例(Failing the mom t...
《The Mom Test》大纲 一、引言 揭示"Mom Test"的本质与重要性 强调真实用户反馈在产品开发中的重要性 二、如何进行Mom Test 选择合适的测试对象 寻找具有代表性的目标用户 确保测试对象能够坦诚地提供反馈 设计有效的测试问题 避免引导性或模糊性问题 关注用户的真实需求和痛点 营造良好的测试环境 确保测试对象在...
They walked along in silence for 2 or 3 minutes, but the daughter was evidently pondering this new information. “Oh…I get it!” she beamed, “So if you don’t pass the mom test you have to become a dad.” ”Exactly,” the mom replied back with a big smile on my face....
The Mom Test 《The Mom Test》是做用户调研非常实用的一本书,副标题:How to talk to customers & learn if your business is a good idea when everyone is lying to you. 之所以命名为 The Mom Test,是因为作者假设你今天向你的妈妈介绍创业想法,你妈妈会担心你难过,虽然听的云里雾里,但没有说出内心真...
The Mom Test: Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more Good question / bad question Whenever possible, you want to be shown, not told by your customers. Learn through their actions...
The Mom Test(妈妈测试)是一种用来验证创意、产品或商业概念的方法,其核心理念是通过与潜在用户进行有效的对话,了解他们真实的需求和痛点,以便改进和优化自己的产品或服务。这种方法起源于Silicon Valley,最初是由罗伯·菲茨帕特里克(Rob Fitzpatrick)提出的,并在他的书《The Mom Test: How to talk to customers &...
Define mom test. mom test synonyms, mom test pronunciation, mom test translation, English dictionary definition of mom test. n informal US a test of the user-friendliness of a computer device or software based on the extent to which a user's mother is ab