Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
ABOUT THE BOOK: BLUE OCEAN STRATEGY READ THE BOOK LISTEN TO THE BOOK FIND IT IN YOUR LANGUAGE Recognized as one of the most iconic and impactful strategy books ever written,Blue Ocean Strategyargues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a...
Application of the blue ocean strategy in private and public sectorsAzerbaijan Odiljon Abdurazzakov
The article uses the blue ocean strategy as a methodology for assessing the feasibility of a space project. We consider the approach and construction of a methodology for the analysis and assessment of the feasibility of space projects, relying on the methods of economic and mathematical modeling....
This paper presents a methodical and critical analysis of the key elements regarding the strategic management literature and the Blue Ocean strategy. It provides the direction for the development of two sets of hypotheses which are redefined to formulate a "dynamic strategy" framework. The primary th...
Blue Ocean Strategy is a strategic framework and concept developed by W. Chan Kim and Renée Mauborgne in their 2004 book, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant." The central idea behind the Blue Ocean Strategy is to create new, uncontested...
Current vs. new demand:The Red Ocean Strategy is about capitalizing on existing demand, while the Blue Ocean Strategy creates new demand. The value-cost trade-off:Brands in the red ocean have to make the value-cost trade-off, where they either offer greater value at higher prices or create...
Before determining how to apply Blue Ocean strategy, it is important to understand the key fundamentals of this approach. First, Blue Ocean is all about turning non-customers into customers, rather than competing for the same customer. By pursuing a Blue Ocean strategy, you create an uncontested...
We explore what the blue ocean strategy is, its benefits and which companies have successfully implemented it.
Under blue ocean strategy, there is scarcely an attractive or unattractive industry per se because the level of industry attractiveness can be altered through companies’ conscientious efforts. As market structure is changed by breaking the value-cost trade-off, so are the rules of the game. Compe...