ABOUT THE BOOK: BLUE OCEAN STRATEGY READ THE BOOK LISTEN TO THE BOOK FIND IT IN YOUR LANGUAGE Recognized as one of the most iconic and impactful strategy books ever written,Blue Ocean Strategyargues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a...
The Innovation Book: How to Manage Ideas and Execution for Outstanding Results Article • 9 min read Blue Ocean Strategy Leaving Your Competition Far Behind MCT Written by the Mindtools Content TeamLet's join Mindtools to have an ad free experience! Join Now! Embrace endless possibilities of ...
Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling ...
蓝海战略 英文原版 Blue Ocean Strategy 企业竞争战略 营销战略 市场竞争书籍 精装 英文版进口英语书 分享配送 至 选择地区查看预计配送信息 快递:0元起 服务支持退换 · 7天无理由退货 · 收货后结算 参数 纸质; 版本 该商品所属店铺评价 查看全部 质量很好(158) 正品(124) 坚固耐用(50) 厚度适中(31) ...
blue ocean strategy 译本一、概述 Blue Ocean Strategy(蓝海战略)是由W. Chan Kim和Renee Mauborgne在2005年提出的商业战略理论,强调企业应该寻找市场中的“蓝海”,而不是在竞争激烈的“红海”中竞争。这一理论在商业界引起了广泛的关注,被认为是一种创新的商业思维方式,能够帮助企业创造新的市场空间和获取持续的...
Business & Investing(商业与投资) > 华研外语 > 蓝海战略 英文原版 Blue Ocean Strategy 英文版 进口经企管经典 营销战略 市场竞争书籍 精装 华研进口原版专营店 蓝海战略 英文原版 Blue Ocean Strategy ... 京东价 ￥ 促销 展开促销 配送至 --请选择-- ...
Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
blue ocean strategy 译本blue ocean strategy译本 蓝海战略在商业领域中是一种非常有影响力且广泛应用的管理理论和实践。本文对《蓝海战略:创新创造价值的新规则》这本书进行了全面的翻译和解读,以帮助读者更好地理解蓝海战略的核心概念和实用方法。 第一章:引言 蓝海战略的概念来源于作者们的一次调查研究,他们发现...
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and ...
哈佛商业课 - 蓝海战略 Blue Ocean Strategy In 1984, Guy Laliberté co-founded Cirque du Soleil.1984年，盖伊·拉利伯特共同创立了太阳剧团。Soon, Cirque was bringing in revenues that incumbents, like Ringling Brothers, had taken more than a century to attain, even though the circus business was in...